Ep 32: 3 Top Donation-Driving Direct Mail Hacks! Joe Leach, AppealMaker

09/28/22 • 16 min

If you think Direct mail is dead - it’s time for a reality check!

Direct mail is having a major resurgence as a key donation driver across nonprofit fundraising campaigns worldwide.

So, if you think physical mail is too ‘last century’ for your Giving Season strategy, this 15 minute session with Cara and Joe Leach, President of Bliss Direct Media and Appealmaker, is about to change your mind and your appeal strategy.

Joe shares his vast knowledge and keen insights into the mission-moving impact direct mail delivers based on his two decades experience in the nonprofit world. Much sought after for his Top 10 Direct Mail Hacks for Nonprofits, Joe condenses his key learnings into 3 Immediately Implementable Hacks you can get started on today to take your 2022 Giving Season to the next level.

From revenue generation to response rates, find out why direct mail is dominating the digital divide and why savvy nonprofits are strategizing around this high impact communication tool.
If you would like to hear more from Joe you can find the Donorbox hosted webinar, Top 10 Direct Mail Hacks for Nonprofits, on our YouTube channel https://www.youtube.com/watch?v=nB6GiMMROWY

You can sign-up here for our Donorbox Academy ‘Asks That Engage’ course and create fundraising appeals that will raise more money for your mission. https://academy.donorbox.org/p/fundraising-appeals

To explore more about Direct Mail Fundraising Best Practices or the importance of Direct Mail for Nonprofits with Appealmaker visit - https://appealmaker.com/

Or, if you are looking for more information to drive your donation appeals this year-end our Donorbox Getting You Ready for Giving Season 3-step Road Map you will find more on our Nonprofit Blog, here: https://donorbox.org/nonprofit-blog/giving-season

If you have any questions, or a story to share reach out to Cara at [email protected] or find out more at Donorbox

To kickstart your fundraising journey, visit: Donorbox today! 🏁🏁

#nonprofit #podcasts #givingseason

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Send us a text

If you think Direct mail is dead - it’s time for a reality check!

Direct mail is having a major resurgence as a key donation driver across nonprofit fundraising campaigns worldwide.

To explore more about Direct Mail Fundraising Best Practices or the importance of Direct Mail for Nonprofits with Appealmaker visit - https://appealmaker.com/

If you have any questions, or a story to share reach out to Cara at [email protected] or find out more at Donorbox

To kickstart your fundraising journey, visit: Donorbox today! 🏁🏁

#nonprofit #podcasts #givingseason

Support the show

Previous Episode

Ep 31: Make Your Supporters Feel Seen - The Why and How of Donor Segmentation

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Donor segmentation is a term that gets thrown around a lot during strategy sessions, especially as you start to gear up for Giving Season fundraising appeals and events. But what exactly is it, and what can it do for your organization?

In a perfect world, nonprofit fundraising professionals would be able to personalize marketing efforts. However, individualizing marketing per donor is an impossible task. What is possible instead for most nonprofits is to make marketing feel personal. The right segmentation strategy can help you achieve that.

Join Cara and Jena to look at how to best segment your donors based on their relationship with your organization, and unlock targeted, meaningful communications that lead to the all important action you need from your supporters this fundraising season.

Donor segmentation can make all the difference to your appeal impact, simply by tailoring your messaging to the relationship you already have with that individual or sub-group of donors.

We all enjoy the personal touch when it comes to giving, and that increasingly means more than just a first name, or the amount of our last donation. Cara has result-driving insights to share backed up by practical, easily implementable tips from Jena, so take 15 minutes, grab a cup of coffee and change your fundraising outcomes.

Find out more about what Donorbox can do for your organization by joining us on a demo, click here to book your seat and shake up your Giving Season: https://my.demio.com/ref/cp5yFBcCAwTlVq0b

Or head over to our Nonprofit Blog for more information on today’s highlighted features:

If you have any questions, or a story to share reach out to Cara at [email protected] or find out more at Donorbox

To kickstart your fundraising journey, visit: Donorbox today! 🏁🏁

#nonprofit #podcasts #givingseason

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Next Episode

Ep 33: Write Fundraising Appeals that Work Best For Year End Giving

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Making the ask is what fundraising is all about, but writing appeals that inspire donors to engage and donate with your organization can push your powers of persuasion to the limit.

This week Kara Schmid, Senior Content Writer at Donorbox, takes the anxiety out of creating an awesome ‘ask’ for your year-end appeal campaign. Tackling the timeline, tone and methods to make your appeals deliver, she details how to maximize every stage of your appeal strategy planning, and implementation.

Join Cara and Kara for an enlightening discussion of tried and tested tactics, innovations that inspire and the three absolute must-dos for any fundraising appeal!

And we are excited to share the Donorbox Academy Appeal Writing Course that will boost your appeal writing strategy all year long. You can sign up for “Asks that Appeal” here: Donorbox Academy and make your appeal anxiety disappear with actionable techniques that work.

If you have any questions, or a story to share reach out to Cara at [email protected] or find out more at Donorbox

To kickstart your fundraising journey, visit: Donorbox today! 🏁🏁

#nonprofit #podcasts #givingseason

Support the show