Colin Strong 'Behavioural Change and Behavioural Science'

06/27/24 • 50 min

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Series Four
This episode of 'The New Abnormal' podcast features Colin Strong, who is Head of Behavioural Science at Ipsos, and a Professor at Nottingham University Business School.
He works with a wide range of organisations (both private and public sector) to design and deliver behavioural change through the use of behavioural science.
His new book 'Out of Time: the revolution underway in beliefs about being human' is out now. In it, he seeks to make sense of our current state of liminality, and questions what we wish humans to become from this state.
So, we discuss all of the above and along the way, Nietzsche, Descartes, the CIA and the late, great Daniel Kahneman all get a mention, along with many others.
I hope you'll enjoy listening to Colin as much as I did!

Previous Episode

Hilary Sutcliffe 'The Seven Signals of Trustworthiness'

Series Four
This episode of 'The New Abnormal' podcast features Hilary Sutcliffe, Director of SocietyInside, who bring together people and ideas to help tech and its governance earn the trust of society.
The name #SocietyInside is a riff off the famous brand ‘IntelInside’ and aims to encapsulate their aspiration that we reverse-engineer innovation from the needs of society rather than just create technologies which are in an eternal search for a home.
Hilary explores the purpose, risks, ethics, stakeholder involvement and governance of these technologies through research, writing and stakeholder involvement as well as acting as a sounding board & critical friend. She also believes that 'innovation is society in the making'.
We therefore discuss all of the above, and in particular, the issues of inclusion, respect, openness and integrity in policy, regulation and organisational culture. She also explains why "trust is not an outcome - not a message, not a slogan. It's the result of someone's belief in your trustworthiness. Focus then on being trustworthy and providing evidence of your trustworthiness".

Next Episode

Jonas Gissel Mikkelsen 'Futures Capabilities, Progressive Endeavours and Strategic Transformation'

Series Four
This episode of 'The New Abnormal' podcast features Jonas Gissel Mikkelsen, Futurist and Director at The Copenhagen Institute for Futures Studies, where he heads up business development.
Jonas is responsible for creating new initiatives, collaborations and joint-ventures, as well as overseeing publications and managing the Institute's brand & identity.
His primary competencies lie within an abstract ability to create prototypal ideas and an understanding of the larger perspective of initiatives re: the externalities and long-term effects.
So, we discuss all of the above, with a particular focus on strategic transformation, Non-Profits and Civic Society.
But before all that, we discuss his first job after leaving University...