The New Abnormal

Series Four
This episode of 'The New Abnormal' podcast features Hilary Sutcliffe, Director of SocietyInside, who bring together people and ideas to help tech and its governance earn the trust of society.
The name #SocietyInside is a riff off the famous brand ‘IntelInside’ and aims to encapsulate their aspiration that we reverse-engineer innovation from the needs of society rather than just create technologies which are in an eternal search for a home.
Hilary explores the purpose, risks, ethics, stakeholder involvement and governance of these technologies through research, writing and stakeholder involvement as well as acting as a sounding board & critical friend. She also believes that 'innovation is society in the making'.
We therefore discuss all of the above, and in particular, the issues of inclusion, respect, openness and integrity in policy, regulation and organisational culture. She also explains why "trust is not an outcome - not a message, not a slogan. It's the result of someone's belief in your trustworthiness. Focus then on being trustworthy and providing evidence of your trustworthiness".

Series Four
This episode of 'The New Abnormal' podcast features Colin Strong, who is Head of Behavioural Science at Ipsos, and a Professor at Nottingham University Business School.
He works with a wide range of organisations (both private and public sector) to design and deliver behavioural change through the use of behavioural science.
His new book 'Out of Time: the revolution underway in beliefs about being human' is out now. In it, he seeks to make sense of our current state of liminality, and questions what we wish humans to become from this state.
So, we discuss all of the above and along the way, Nietzsche, Descartes, the CIA and the late, great Daniel Kahneman all get a mention, along with many others.
I hope you'll enjoy listening to Colin as much as I did!

Series Four
This episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.
He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China.
So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!

In this episode of The New Abnormal,  I interview Elodie Marteau, a Paris-based foresight strategist & cultural analyst, who helps businesses identify cultural opportunities to future-proof their brand strategy. Her viewpoints have been published by a wide range of organisations including the Fashion Network, LS:N Global, Trend Atelier, Canvas8 and the Global Scanning Review c/o the Copenhagen Institute for Future Studies, etc. In the interview, we discuss her thoughts on a wide range of issues relating to some of the dominant topics and emerging trends in 2021. These include the environmental crisis, the future city, personal identity, and brand ethics. Having worked for some of the leading agencies and consultancies in the sector, she also outlines her route into, and experiences within, the world of trend research.  Finally, she highlights her views on 'hope / community / resilience' and her perspectives on the road ahead. 

Series Three
This episode of The New Abnormal podcast features Sylvia Gallusser, who is a renowned Global Futurist and the CEO of Silicon Humanism. Based in San Fransisco, she's an inquirer of our future, conducting foresight projects on the future of health, well-aging, and social interaction, the future of work and life-long learning, as well as transformations in mobility and retail.
Sylvia closely monitors the future of the mind and transhumanism, investigates Artificial General Intelligence and AI ethics. She's also involved in the future of our oceans and sustainability, and supports positive ocean tech startups.
Over the past year, she focused her research on mental health in the workplace and remote work environments, and the future home. Sylvia has launched an "Ethics and Philosophy of Futures" think tank within the Association of Professional Futurists. She's also a Go-to-Metaverse Strategist, helping brands enter the metaverse and web3 strategically and ethically, and co-designing focused metaverse brand activation.
An author of Speculative Fiction , Sylvia teaches MBA classes, and facilitates workshops on go-to-market strategy, competitive analysis, futures thinking, worldbuilding, and entrepreneurship.
So...as you can no doubt imagine, I really enjoyed listening to her viewpoints - and I'm sure you will too!