
Episode 236: The Weird “Mental” Side of Fitness and Exercise
07/31/24 • 61 min
Brian Keane is a three-time best-selling author with The Fitness Mindset, Rewire Your Mindset and The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss.
Over the past ten years, Brian has become one of the most recognised faces in the Irish health and fitness industry. He has spoken at major wellness events such as Wellfest Ireland and Mefit Dubai, was a Keynote speaker at Google HQ for their 2018 wellness event and has done corporate wellness talks for Allianz Partners, SAP and Acorn Insurance.
On top of running his own highly successful business, Brian has also completed some of the worlds most gruelling endurance challenges, such as six back to back marathons through the Sahara desert, a 230km through the Arctic and multiple ultra-marathons, including a 100 mile ultra-marathon in the desert in Nevada.
Listen to this episode of The MOVEMENT Movement with Brian Keane about the mental side of fitness and exercise.
Here are some of the beneficial topics covered on this week’s show:
How transitioning to more holistic and mentally challenging fitness pursuits leads to personal growth and fulfillment.
Why bodybuilding competitions are difficult and can lead to struggles with disordered eating habits.
How setting incremental targets and following curiosity allows you to continually push boundaries in fitness.
Why your fitness goals should be aligned with your personal values.
How people should take a mindful approach to making decisions that nourish their personal growth and wellness.
Connect with Brian:
Guest Contact Info
Instagram@brian_keane_fitness
Facebookfacebook.com/briankeanefitness
Links Mentioned:briankeanefitness.com
Connect with Steven:
Website
Twitter@XeroShoes
Instagram@xeroshoes
Facebookfacebook.com/xeroshoes
Brian Keane is a three-time best-selling author with The Fitness Mindset, Rewire Your Mindset and The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss.
Over the past ten years, Brian has become one of the most recognised faces in the Irish health and fitness industry. He has spoken at major wellness events such as Wellfest Ireland and Mefit Dubai, was a Keynote speaker at Google HQ for their 2018 wellness event and has done corporate wellness talks for Allianz Partners, SAP and Acorn Insurance.
On top of running his own highly successful business, Brian has also completed some of the worlds most gruelling endurance challenges, such as six back to back marathons through the Sahara desert, a 230km through the Arctic and multiple ultra-marathons, including a 100 mile ultra-marathon in the desert in Nevada.
Listen to this episode of The MOVEMENT Movement with Brian Keane about the mental side of fitness and exercise.
Here are some of the beneficial topics covered on this week’s show:
How transitioning to more holistic and mentally challenging fitness pursuits leads to personal growth and fulfillment.
Why bodybuilding competitions are difficult and can lead to struggles with disordered eating habits.
How setting incremental targets and following curiosity allows you to continually push boundaries in fitness.
Why your fitness goals should be aligned with your personal values.
How people should take a mindful approach to making decisions that nourish their personal growth and wellness.
Connect with Brian:
Guest Contact Info
Instagram@brian_keane_fitness
Facebookfacebook.com/briankeanefitness
Links Mentioned:briankeanefitness.com
Connect with Steven:
Website
Twitter@XeroShoes
Instagram@xeroshoes
Facebookfacebook.com/xeroshoes
Previous Episode

Episode 235: Be Bad at Many Things
Mike Fitch is an innovative fitness educator and movement coach with 20 years of experience in the fitness industry. He is the Founder/Creator of Animal Flow, a unique ground-based movement program that has certified more than 10,000 fitness professionals in 42 countries. Mike has also developed multiple other skills-based bodyweight training programs including the Bodyweight Athlete and is a highly sought-after presenter and content contributor.
Mike spent years exploring and coaching a range of techniques including Kettlebells, Olympic Lifts, Corrective Exercise, and pre/post rehabilitation. However, it wasn’t until he turned 30 years told that he decided to put down the weights and explore only bodyweight disciplines. He describes his change in training as a major turning point in his personal and professional development: “I had reached a point where I decided that I was way too young to feel so beat up all the time. There was something that I had been missing.”
Beginning with basic gymnastics, Mike found himself both incredibly challenged and inspired. Gymnastics soon lead to parkour, which lead to breakdancing and then hand balancing. A common thread that ran throughout these disciplines is the use of animal movements (locomotion) along with the emphasis of “flow.”
Mike is always the first to admit that he didn’t create animal movements. He sees his contribution to the discipline as having created a systematized program that makes the movements easy to learn and easy to coach for people of all ages and skill levels. Building upon his previous understanding of body mechanics, anatomy, and common postural issues, he developed specific ways to integrate animal patterns and other bodyweight-focused movements to elicit specific responses and results. His goal was to use these animal movements to improve the function and communication of the Human Animal.
When it came to incorporating the Flow component, Mike found the feeling of free and potentially endless movement to be incredibly empowering. He knew that others would feel the same immediate connection he did. In putting it all together, he created the Animal Flow program and its global community of inspired movers.
Today Mike remains dedicated to the various bodyweight-based disciplines, but still draws upon his accumulated knowledge to develop new training programs. You’ll see him integrating kettlebells, VIPRs and other heavy weights into his multi-disciplinary training regimes.
Listen to this episode of The MOVEMENT Movement with Mike Fitch about how Animal Flow can lead to improved movement.
Here are some of the beneficial topics covered on this week’s show:
How Animal Flow helps people reconnect with their bodies and addresses deficits in physical attributes.
Why you should push yourself out of your comfort zone to stimulate growth and train the body to adapt to new challenges.
How focusing on discomfort in the learning process creates new neural pathways and improves performance over time.
How engaging in Animal Flow movements results in significant improvements in cognitive markers and joint repositioning sense.
How incorporating variety and variability in traditional movement patterns enhances overall motional.
Connect with Mike:
Guest Contact Info
Instagram@animalflowoffical
Facebookfacebook.com/AnimalFlow1
Links Mentioned:animalflow.com
Connect with Steven:
Website
Twitter@XeroShoes
Instagram@xeroshoes
Facebookfacebook.com/xeroshoes
Next Episode

Episode 237: The TRUTH About Squat Shoes
Chris Duffin believes in living life at the extremes—extreme performance, extreme competence, and extreme achievement.
A true-to-life mountain man with his story as a best-selling autobiography and upcoming documentary movie Chris has numerous accolades to list. From sitting on the board of OregonTech, where he received his engineering degree, to also on the board of the College of Functional Movement Clinicians. He holds awards and records for his inventions and unduplicated feats of strength. Using his engineering degree and MBA, he spent nearly 20 years becoming a sought-after turnaround expert in the aerospace, automotive, and industrial equipment manufacturing sectors. But most people know him for his work after moving on from that career, founding his own Education and Manufacturing companies focused on biomechanics, human movement, and personal development. As an award-winning expert in these fields, he holds patents and has been recognized for scientific innovation, and is a desired keynote speaker.
In the sports performance world, Chris’s work is everywhere. His game-changing products are used in nearly every professional sports team in North America, all the big-name colleges and a thousand others, all military branches (white house included), and so many more. His concepts have changed the landscape of strength training in improving performance and the systemized approaches to assessing and correcting human movement dysfunctions. With extremes again, Chris is not just a recognized thought leader but has held numerous all-time world records and become one of the strongest pound-for-pound powerlifters in the world. He holds the Guinness World Record for the heaviest sumo deadlift of all time, with 1001 pounds for almost three repetitions. He also completed the same feat with a 1001lbs squat making him the only human in history to have Squatted and Deadlifted 1000+lbs for reps. He used these feats of strength to raise money and awareness for charities related to his upbringing. As for the true-to-life mountain man portion might be best left to his first book, “The Eagle & The Dragon.” Growing up homeless in the wilderness. He was raised in an abusive and chaotic household (tent, shack, tree fort at times) where his childhood was composed of skinning rattlesnakes, foraging for food, and protecting his sisters and mother. With stories of dealing with murderers, drug running and abuse, human trafficking, death, a serial killer, and extreme poverty. He could attend college as a star athlete and valedictorian after graduating high school. In college, he worked full-time to take custody of his three younger siblings and get them out of that toxic environment. It seems pointless even to add the part that he still graduated from college at the top of his class. Today, Chris is an advisor and Chief Engineer/Visionary to Kabuki Strength & Bearfoot Shoes. He is focused on his passion for personal development with his philosophies and tools around mindset, goal setting, execution, and deep introspection. He is the father of three wonderful children and husband to an amazing Canadian chef who appears in reality-TV cooking shows. If he’s not with his family, working on himself and his businesses, or remodeling his house, you can find him in his shop perfecting his Mad Max off-road war machines.
Listen to this episode of The MOVEMENT Movement with Chris Duffin about the truth regarding squat shoes.
Here are some of the beneficial topics covered on this week’s show:
How ankle mobility is crucial for optimal positions in weightlifting movements.
How your footwear choice impacts muscle engagement, biomechanics, and injury prevention.
Why improving bracing techniques can enhance force output and reduce injury risk.
How specialized weightlifting shoes can improve performance in specific movements but may hinder overall athletic development.
How strong feet and ankles are essential for proper alignment, load distribution, and resistance training.
Connect with Chris:
Guest Contact Info X@ChrisDuffin
Instagram@mad_scientist_duffin
Links Mentioned:chrisduffin.com
Connect with Steven:
Website
Twitter@XeroShoes
Instagram@xeroshoes
Facebookfacebook.com/xeroshoes
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