Episode Ten: Melissa Vitelli • Jar Goods

05/04/21 • 32 min

Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat. The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world. Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.
• • •
In episode ten, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Jar Goods, Melissa Vitelli. Melissa gives us a no-BS look into the challenges of an inventory based start up and how she and her partner have tackled them. This woman owned and run purveyor of quality sauces started based on a few things; to bring an exciting, fresh sauce option to the (stale) market, and to have a quickly prepared food that wasn't low quality (easier, faster, happier being the key words). Learn how Jar Goods differentiated themselves from the big dogs in the sauce category and ways being part of the Chobani incubator program helped them in - as Melissa puts it - unmeasurable ways.
You can also read more inside insight on how Accountfully helped the company in our Jar Goods case study: https://www.accountfully.com/case-studies/jargoods
SHOW NOTES and AUDIO RECORDING: http://www.accountfully.com/podcast
The Jar Goods Website: http://www.jargoods.com
Jar Goods Case Study: https://www.accountfully.com/case-studies/jargoods
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook

Connect with us

For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.

Connect with us

Previous Episode

Episode Nine: Ibraheem Basir • A Dozen Cousins

In episode nine, Accountfully's Managing Partner, Brad Ebenhoeh sits down with A Dozen Cousins' CO-Founder and CEO, Ibraheem Basir. Ibraheem grew up in Brooklyn in a big family (hence the name) and wanted to combine two important elements into one product; take the joy of the eclectic multicultural flavors he experienced eating with his family, and turn it into a convenient, healthy food option.
He is no stranger to the complex food business, and has worked for large CPG companies. These opportunities allowed him to hone his talent for understanding the formal business side, especially recognizing untapped business opportunities. Ready-to-eat beans became the right option because of their ability to combine the elements of "taste, health, and culture". It was also an untapped market in the food world.
Basir takes us on the journey of his growing empire and outlines the strategic, yet methodical thought processes that have allowed him to realize his business goals.
You can also read more inside insight on our client spotlight, featuring A Dozen Cousins on the Accountfully blog: http://blog.accountfully.com/tag/meet-our-clients
The A Dozen Cousins Website: https://www.adozencousins.com
Accountfully's Client Spotlight on A Dozen Cousins: https://blog.accountfully.com/client-spotlight-a-dozen-cousins
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Join The Accountfully Alliance Group:
Become part of the in-depth conversation with fellow CPG business owners
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook
Use the power of your inventory to grow your business

Connect with us

Next Episode

Episode Eleven: Sonny McCracken • Après

Welcome to The Month End, a CPG (Consumer Packaged Goods) community chat. The Month End will provide emerging CPG brands real life knowledge into the accounting, finance, and operational world. Our guests will be key stakeholders from those same brands, as well as other key contributors to the industry, which all have vast experiences and insight that will be shared with the audience.
• • •
In episode eleven, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Co-Founder and CEO of Après, Sonny McCracken. He opens up about the mission to develop a healthy, simple, plant based protein drink to satiate between workout and next meal. Inspired by his wife and blindly leaping from corporate employee to entrepreneur, Sonny shares the complexities of achieving their goal. In the process, the Après team has inspired a new community, all focused on the goal of making the world a happier and healthier place, one junk free drink at a time.
SHOW NOTES and AUDIO RECORDING: http://www.accountfully.com/podcast
The Après Website: http://www.drinkapres.com
• • •
MORE RESOURCES
More CPG Resources: http://bit.ly/Accountfully_Resources
Become part of the in-depth conversation with fellow CPG business owners - Join The Accountfully Alliance Groups:
Facebook: http://bit.ly/Accountfully_Alliance_FB
LinkedIn: http://bit.ly/Accountfully_Alliance_LI
Use the power of your inventory to grow your business -
Download The Inventory Handbook: http://bit.ly/TheInventoryHandbook