The Mission Critical Podcast

the TMCP crew discuss building a plan to handle social media during a crisis. They discuss routing, responses, stopping auto-posting, content preparation, listening and measurement strategies to ensure your organization serves your constituents well and emerges from the crisis.

The TMCP crew discusses burnout and how to avoid it, recover from it, and help both internal and external stakeholders.
Ensure you're operating at your best potential at all times and care for those experiencing challenges with today's podcast.

Billy and John discuss Engagement and the evolving definition of what it means to engage and how the lens of the listener dictates the definition.
1. Generational Definitions of Engagement
2. The Meaning of Social Impact
3. How Nonprofits can Improve the Sophistication and Outcomes of Their Engagement

The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attribution. They will define and give real-life examples of:

• Event-Based Reporting
• Campaign / Omni-Channel Reporting
• Fixed Attribution Models
  • First Touch
  • Last Touch
  • Evenly-Weighted Touch
  • (no Invisible touch model)
• Multi-Touch Custom Attribution Models

Billy and John talk about social media tips, tricks, and strategies covering key topics like:

• social listening vs. monitoring
• engaging on owned channels and finding conversations
• publishing with cohesion across your campaigns
• capturing social identities and matching them with known constituents
• social sign-on techniques
• and a couple of power-user tips to ensure your keeping your data clean and reliable