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The Mission Critical Podcast - Part 2:  What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?

Part 2: What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?

The Mission Critical Podcast

04/27/21 • 42 min

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Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10.
6. Old truth: Relationships matter.
New truth: Relationships are everything.
7. Old truth: Agility is a technology process.
New truth: Agility is a modern marketing approach.
8. Old truth: Your brand should stand behind great products.
New truth: Your brand should stand behind great values.
9. Old truth: You need the right tech stack to drive modern marketing success.
New truth: You need the right balance of factors (including your tech stack) to drive modern marketing success.
10. Old truth: Marketing is important for growth.
New truth: Marketing is at the center of the growth agenda for the full C-suite.

04/27/21 • 42 min

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