What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?
The Mission Critical Podcast03/29/21 • 45 min
the TMCP crew discusses Truths 1-5 of Harvard Business Review's 10 Post-Pandemic Truths.
1. Old truth: Marketing begins with knowing your customer.
New truth: Marketing begins with knowing your customer segment.
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
3. Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.
4. Old truth: Courting customers is just like dating.
New truth: Courting customers is just like online dating.
5. Old truth: Customers must sit at the heart of your marketing strategy.
New truth: Customers must sit at the heart of your customer journey.
Listen to the TMCP hosts discuss how to interpret these new truth's thought the lens of a nonprofit as well as what it means for your strategy today and in the future.
https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
1. Old truth: Marketing begins with knowing your customer.
New truth: Marketing begins with knowing your customer segment.
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
3. Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.
4. Old truth: Courting customers is just like dating.
New truth: Courting customers is just like online dating.
5. Old truth: Customers must sit at the heart of your marketing strategy.
New truth: Customers must sit at the heart of your customer journey.
Listen to the TMCP hosts discuss how to interpret these new truth's thought the lens of a nonprofit as well as what it means for your strategy today and in the future.
https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
03/29/21 • 45 min
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