What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?
03/29/21 • 45 min
1. Old truth: Marketing begins with knowing your customer.
New truth: Marketing begins with knowing your customer segment.
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
3. Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.
4. Old truth: Courting customers is just like dating.
New truth: Courting customers is just like online dating.
5. Old truth: Customers must sit at the heart of your marketing strategy.
New truth: Customers must sit at the heart of your customer journey.
Listen to the TMCP hosts discuss how to interpret these new truth's thought the lens of a nonprofit as well as what it means for your strategy today and in the future.
https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
1. Old truth: Marketing begins with knowing your customer.
New truth: Marketing begins with knowing your customer segment.
2. Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.
3. Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.
4. Old truth: Courting customers is just like dating.
New truth: Courting customers is just like online dating.
5. Old truth: Customers must sit at the heart of your marketing strategy.
New truth: Customers must sit at the heart of your customer journey.
Listen to the TMCP hosts discuss how to interpret these new truth's thought the lens of a nonprofit as well as what it means for your strategy today and in the future.
https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
Previous Episode
The Billion Dollar Industry Your Nonprofit is Ignoring- Loyalty
Billy and John discuss how nonprofits can harness the power of Loyalty strategies to deepen and improve the relationships with constituents. By thinking creatively about how to partner with businesses and leveraging our innate psychology triggers to drive behaviors, loyalty can accelerate relationships and engagement for your organization.
Next Episode
Part 2: What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?
Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10.
6. Old truth: Relationships matter.
New truth: Relationships are everything.
7. Old truth: Agility is a technology process.
New truth: Agility is a modern marketing approach.
8. Old truth: Your brand should stand behind great products.
New truth: Your brand should stand behind great values.
9. Old truth: You need the right tech stack to drive modern marketing success.
New truth: You need the right balance of factors (including your tech stack) to drive modern marketing success.
10. Old truth: Marketing is important for growth.
New truth: Marketing is at the center of the growth agenda for the full C-suite.
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