Entrepreneurship Unfiltered: The Truth About Success, Identity & Scaling with Josh Jurkovich

03/14/25 • 78 min

Entrepreneurship is one of the hardest sports in the world, yet most people step onto the field without a playbook. But what if success wasn’t about having all the answers, but about becoming the person who can handle them?

In this episode, Josh Jurkovich flips the script and interviews George Bryant on the realities of entrepreneurship—from setting massive goals and failing to hit them to breaking free from outdated business models and limiting beliefs.

If you’ve ever felt like you’re chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.

What You’ll Learn in This Episode

Why most entrepreneurs struggle to hit their goals and what to do instead
The real cost of coaching—and why most people don’t realize what they’re signing up for
How to align your identity with your business success
The comparison trap—why it’s keeping you stuck and how to break free
Why relationships will always matter more than revenue
How to build a business with heart—balancing authenticity, empathy, and integrity
The mindset shifts that separate struggling entrepreneurs from thriving ones

Key Takeaways
✔️Your identity, not your strategy, determines your business growth.
✔️The hidden cost of coaching—most people don’t realize what they’re actually signing up for.
✔️Comparison keeps you stuck—learn how to shift from competition to inspiration.
✔️Success isn’t about tactics—it’s about becoming the person who can execute.
✔️Integrity, authenticity, and relationships will define your long-term success.
✔️The best businesses are built on connection, not just conversion.

Timestamps
[00:00] – Introduction: The hardest sport in the world—entrepreneurship
[02:00] – How Josh & George met and the impact of their work together
[06:30] – The trap of setting massive business goals without a clear path
[10:00] – Why most coaching programs fail to deliver real transformation
[14:00] – The power of identity: Becoming the person who can handle success
[18:30] – The comparison trap: Why we get stuck and how to escape it
[24:00] – Building a business with heart—the key to long-term fulfillment
[30:00] – The masculine & feminine approach to leadership and personal growth
[36:00] – How your values dictate your business success
[45:00] – Why relationships will always outperform marketing tactics
[50:00] – Closing thoughts: Integrity, faith, and the real secret to winning

Choose Your Next Steps
Let us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh’s website here.

Special Invitation: Join the Next Event!
Want to go deeper into identity, leadership, and scaling your business with heart?

Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.

Spots are limited—secure yours NOW

If you’ve ever felt like you’re chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.

What You’ll Learn in This Episode

Why most entrepreneurs struggle to hit their goals and what to do instead
The real cost of coaching—and why most people don’t realize what they’re signing up for
How to align your identity with your business success
The comparison trap—why it’s keeping you stuck and how to break free
Why relationships will always matter more than revenue
How to build a business with heart—balancing authenticity, empathy, and integrity
The mindset shifts that separate struggling entrepreneurs from thriving ones

Choose Your Next Steps
Let us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh’s website here.

Special Invitation: Join the Next Event!
Want to go deeper into identity, leadership, and scaling your business with heart?

Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.

Spots are limited—secure yours NOW

Previous Episode

When Your Actions Don’t Match Your Words

Your actions are already telling the truth—the only question is, are you ready to listen?

Most entrepreneurs think success comes from strategy, marketing, and sales tactics, but I’ve learned the hard way that if your words and actions don’t align, it doesn’t matter what you do.

In this episode, I dive deep into the biggest bottleneck in business: misalignment. I’m sharing hard-hitting truths, personal stories, and a powerful exercise that will help you get unstuck and start building a business that truly feels right.

What You’ll Learn in This Episode:

The four “golden handcuffs” that keep entrepreneurs trapped
Why success without alignment will always feel empty
How to spot the hidden gaps between what you say and what you actually do
A simple audit that will instantly show you where you’re out of integrity
The fastest way to unlock real freedom in your business and life

If you’ve ever felt like you’re grinding endlessly but still feel stuck, this episode is for you. Let’s break free.

Key Takeaways
✔️Your business is always a reflection of you. If something isn’t working externally, it’s because something is off internally.
✔️Success without alignment is a prison disguised as an achievement.
✔️Every time you ignore that inner voice, you tighten the golden handcuffs keeping you stuck.
✔️Most entrepreneurs don’t burn out from effort—they burn out from living out of integrity with themselves.
✔️The only real security you have in life is your integrity. Everything else is an illusion.

Timestamps
[00:00] – The truth about success that no one talks about
[02:00] – Why misalignment is the #1 reason entrepreneurs struggle
[06:30] – My personal story: How I built a business I hated and almost lost everything
[10:00] – The four “golden handcuffs” that trap entrepreneurs
[14:00] – How to spot misalignment before it destroys your business
[18:30] – The simple audit that reveals where you’re out of integrity
[24:00] – How to rebuild your business in a way that actually works for YOU
[30:00] – Your challenge: Identify ONE area where you’re out of alignment and fix it

Choose Your Next Steps:
For the next few days, I want you to become a curious detective in your own business:

Write down everything you say you stand for—your promises, mission, and values.
Track every action you take in your business—every post, email, client call, and decision.
Compare the two lists—do they match, or are there gaps?
Choose one area where you’re out of alignment—and take one action to fix it this week.

I’d love to hear what you discover. Send me a DM on Instagram or tag me @itsgeorgebryant in a post with your biggest takeaway.

Special Invitation: The Montana Event!
Want to go deeper into alignment, identity, and scaling your business in a way that feels right? This is your chance to break through limiting beliefs, refine your business, and start operating in full alignment. Join the Montana Event!

Spots are limited—secure yours now HERE.

Resources mentioned in the episode:

Work With Me – Ready to build a business that aligns with YOU? Apply for private coaching here.
Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.

Next Episode

The Hidden Cost of Ignoring Your Intuition in Business

If you’ve ever made a decision, ignored your gut, and later realized your gut was right, this episode is for you.

92% of entrepreneurs admit to ignoring their intuition on major business decisions, and 87% say it costs them more than just money. Your gut instinct isn’t just a feeling—it’s your most powerful and most ignored business asset.

In this episode, I break down:

The three major warning signs that you’re ignoring your intuition
Why relying only on data leads to burnout and hollow success
How to strengthen your intuition muscle for better business decisions
The real reason so many entrepreneurs get stuck in the “golden prison”
How to combine data and intuition to create aligned business growth

If you’ve ever felt stuck, drained, or disconnected from your business, this episode will show you how to fix it. Let’s dive in.

Key Takeaways

✔️Your intuition is your most powerful business tool—but most people ignore it.
✔️Ignoring your gut leads to misalignment, wasted time, and burnout.
✔️When your decisions don’t feel right, they probably aren’t.
✔️You can train your intuition through practice, awareness, and quiet time.
✔️The best business strategy is data + intuition—neither works alone.

Timestamps
[00:00] – The cost of ignoring your gut in business
[02:00] – Why intuition is a business superpower
[06:30] – The three major warning signs that you’re ignoring your intuition
[10:00] – How ignoring your gut creates a “golden prison”
[14:00] – How to strengthen your intuition for better decisions
[18:30] – Why saying YES when you should say NO is the biggest mistake
[22:00] – How to use data + intuition for sustainable business growth
[26:00] – Your challenge: Make one business decision based purely on intuition

Choose Your Next Steps:
This week, I want you to:

Make one business decision based purely on intuition.
Track what happens—how did it feel? What was the result?
DM me or tag me on Instagram @itsgeorgebryant and let me know what you learned.

Special Invitation: The Montana Event!Want to go deeper into alignment, identity, and scaling your business in a way that feels right? This is your chance to break free from outdated business models and start building in full alignment. Join the Montana Event!

Spots are limited—secure yours now HERE.

Resources mentioned in the episode:

Work With Me – Ready to build a business that aligns with YOU? Apply for private coaching here.
Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.