Lori Lyons - Working Plan For Your Best Year Ever

03/17/20 • 32 min

The Millionaire's Lawyer - JP McAvoy

In this episode JP and Lori discuss:

Plan for the year

Break it down by month

Plan to be spontaneous

Who is your ideal client?

Target Market

Your target Market can change

Identify where your clients are or social media

LinkedIn is more corporate, Instagram is more youthful, Facebook is more family.

"Free" is not free. It costs your your time, and energy

You don' have to be on all the platforms

Have a plan to capture your audience and drive them to your website

Add people to your email list

Continue to provide value in your email blasts

Rince and Repeat, do not beat the same facts till people dont care, change it up, then revisit

Blogging is extremly relevent now

Show your active online!

Talk in your customers language

Be ADA complacent

Google changes their algorithm to allow small businesses to rank higher in the search's

Keep it FRESH

The About Page is the second most viewed page on websites - people want to know who they are supporting

Most successfull businesses will admit when they need help

Connection is KEY

Podcasts are exploding in the market- they are the new form of Blogging

Get out of the "emplyer Employee" state of mind

Technology is not scary, it is super helpful!

Connect with Lori:

Facebook
Twitter
Instagram
LinkedIn
Website
FREE GIFT - 3 Simple Shifts to Build Momentum in Your Business

Connect with your host, JP:

Twitter
Instagram
Facebook
Website
Show:
LinkedIn
Email: [email protected]
Phone: 1-833-890-8878
THANK YOU TO OUR SPONSOR:
Kwadwo Kyeremanteng
Solving Healthcare
Podcast
Instagram
Twitter
Facebook

In this episode JP and Lori discuss:

Plan for the year

Break it down by month

Plan to be spontaneous

Who is your ideal client?

Target Market

Your target Market can change

Identify where your clients are or social media

LinkedIn is more corporate, Instagram is more youthful, Facebook is more family.

"Free" is not free. It costs your your time, and energy

You don' have to be on all the platforms

Have a plan to capture your audience and drive them to your website

Add people to your email list

Continue to provide value in your email blasts

Rince and Repeat, do not beat the same facts till people dont care, change it up, then revisit

Blogging is extremly relevent now

Show your active online!

Talk in your customers language

Be ADA complacent

Google changes their algorithm to allow small businesses to rank higher in the search's

Keep it FRESH

The About Page is the second most viewed page on websites - people want to know who they are supporting

Most successfull businesses will admit when they need help

Connection is KEY

Podcasts are exploding in the market- they are the new form of Blogging

Get out of the "emplyer Employee" state of mind

Technology is not scary, it is super helpful!

Connect with Lori:

Facebook
Twitter
Instagram
LinkedIn
Website
FREE GIFT - 3 Simple Shifts to Build Momentum in Your Business

Connect with your host, JP:

Previous Episode

Ken Bator - Set Your Service Standards!

In this episode JP and Ken discuss:

The importance of having a positive culture

Be Authentic to yourself, and the business

Do not lie about what culture you have, your consumers will find out and it could cost you

Mission, Vision, and Service Standards

Why Service Standards are so important

Why you should have your staff INVOLVED.

if your staff feels like they are making a difference, pioneering something, they will promote, attract people, and put all their efforts in.

Make your employees feel like a Team Member

The Brand Personality imitates that of the CEO / Owner

Recognize your strengths and weaknesses

Even once the culture and strategy is in place, you have to maintain it.

Have a solid foundation

Be reflective of current times, always. Stay up to date!!

Having good Service Standards allow you to sell your business for more; it brings value.

Connect with Ken Bator:

Website
Facebook
LinkedIn
Instagram
YouTube
Twitter
EBOOK
Articles

Connect with your host, JP:

Next Episode

Christine Kloser - Transformation Quadrants

In this episode JP and Christine Discuss:

Four most important transformational quadrants:

Self (How the book you are writing helps yourself)

Reader (How the book can help your reader)

Business (How the book can transform your business)

World (like end of life, or how to grow in a big corporation)

Promote how you are comfortable doing it, and how you will. If your a speaker, go speak. If you like social media, pump up the posts!

Publishing

Has a lot a landmines, and three ways of doing it;

Traditional - Agent and a Publishing company
Self - Figure ti out on your own
Hybrid - Long term commitment
- Fee for Service

Get Independent Legal Advice before you sign ANY contract, it binds you. Work with a Legal Professional to ensure you are covered in ways you might not think of.

Do not write the wrong book.

Why you may want to reconsider writing something cause it is trendy.

Make a great foundation for the launch of your book!

Connect with Christine Kloser:
Facebook
Podcast
Instagram
Book/Website

Connect with your host, JP:

Twitter
Instagram
Facebook
Website
Show:
LinkedIn
Email: [email protected]
Phone: 1-833-890-8878

If you like this episode you’ll love

The How of Business - How to start, run & grow a small business.

Content Inc. - The Podcast

Trial Lawyer Confidential

Copy That Pops: Writing Tips and Psychology Hacks for Business

Voice Marketing with Emily Binder

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy