#007 - Natalie Marcotullio - Empathetic Messaging, & Gamifying the B2B Buying Experience
03/20/24 • 40 min
In this episode, we dive into Natalie's journey from growth hacker to head of growth, her strategies for gaining customer insights, the importance of infusing story into product demos, and the latest trends in leveraging interactive demos to skyrocket conversion rates.
Please enjoy!
CONNECT WITH NATALIE
SHOW NOTES
- 02:10 Natalie Marcotulio's Journey from Growth Hacker to Head of Growth
- 04:21 Cross-Functional Collaboration and Messaging Strategies
- 08:13 Leveraging Interactive Demos for Enhanced Customer Engagement
- 09:33 The Power of Storytelling in Product Demos
- 12:20 Optimizing Interactive Demos for Maximum Impact
- 15:16 Aligning Website and UX Copy for Cohesive Messaging
- 16:32 Interactive Demos vs. Traditional Marketing Channels: A Comparative Analysis
- 18:57 The Role of Videos in B2B SaaS Marketing
- 20:33 Interactive Demos in Product-Led vs. Sales-Led Companies
- 21:27 Maximizing Team Alignment with Interactive Demos
- 22:17 Tailoring Interactive Demos for Sales Success
- 23:03 Evolving Website Messaging for Enhanced Customer Experience
- 24:56 Leveraging Customer Feedback for Website Messaging
- 27:05 The Power of Research in Crafting Effective Messaging
- 34:02 Innovative Use Cases for Interactive Demos
- 35:07 Utilizing AI for Efficient Demo Storyboarding
- 36:14 Continuous Learning and Innovation in Marketing
- 38:03 Navigating Messaging Challenges in a Competitive Market
- 39:00 Closing Remarks and Additional Resources
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
In this episode, we dive into Natalie's journey from growth hacker to head of growth, her strategies for gaining customer insights, the importance of infusing story into product demos, and the latest trends in leveraging interactive demos to skyrocket conversion rates.
Please enjoy!
CONNECT WITH NATALIE
SHOW NOTES
- 02:10 Natalie Marcotulio's Journey from Growth Hacker to Head of Growth
- 04:21 Cross-Functional Collaboration and Messaging Strategies
- 08:13 Leveraging Interactive Demos for Enhanced Customer Engagement
- 09:33 The Power of Storytelling in Product Demos
- 12:20 Optimizing Interactive Demos for Maximum Impact
- 15:16 Aligning Website and UX Copy for Cohesive Messaging
- 16:32 Interactive Demos vs. Traditional Marketing Channels: A Comparative Analysis
- 18:57 The Role of Videos in B2B SaaS Marketing
- 20:33 Interactive Demos in Product-Led vs. Sales-Led Companies
- 21:27 Maximizing Team Alignment with Interactive Demos
- 22:17 Tailoring Interactive Demos for Sales Success
- 23:03 Evolving Website Messaging for Enhanced Customer Experience
- 24:56 Leveraging Customer Feedback for Website Messaging
- 27:05 The Power of Research in Crafting Effective Messaging
- 34:02 Innovative Use Cases for Interactive Demos
- 35:07 Utilizing AI for Efficient Demo Storyboarding
- 36:14 Continuous Learning and Innovation in Marketing
- 38:03 Navigating Messaging Challenges in a Competitive Market
- 39:00 Closing Remarks and Additional Resources
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
Previous Episode
#006 - Marc Thomas - Unconventional Growth Marketing & Anti-Playbooks
Marc's early adventures in journalism set the stage for a career built on out-of-the-box thinking and a willingness to challenge the status quo. His stories of DIY culture, punk rock ethos, and the lessons learned from a failed startup illuminate the importance of deeply understanding and relating to your audience. Marc shares his insights on leveraging cultural references to create meaningful connections with customers and the transformative power of stepping outside standard marketing playbooks.
Join us and learn how you can apply these lessons to your own marketing strategies for better engagement and growth.
CONNECT WITH MARC
- Marc on LinkedIn
- Marc's website (Positive Human)
- Marc's RINse & Repeat framework
- Podia's website
SHOW NOTES
- 03:01 Marc's Journey: From Journalism to Founding a Startup
- 07:53 The Importance of Culture in Marketing
- 11:15 The Fear of Failure in Founders
- 20:55 The Value of Experience and Empathy in Growth Marketing
- 27:00 Understanding Early Stage Companies
- 27:13 Positioning Strategies and Messaging Patterns
- 28:27 The Importance of Customer Understanding in Positioning
- 29:11 The Neglected Aspect of Positioning
- 31:34 The Role of Customer Research in Business Growth
- 32:57 The Fear of Change and the Danger of Standard Playbooks
- 34:04 The Power of Unique Insights and Customer Research
- 34:41 The Rinse and Repeat Anti-Playbook
- 42:24 The Power of Narrative in Marketing
- 46:22 The Use of AI in Marketing
- 52:36 The Impact of Innovative Marketing Approaches
- 54:14 Conclusion: The Future of Marketing
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
Next Episode
#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot
Throughout the episode, we learn what Andrew garnered from orchestrating massive digital advertising campaigns for giants like Disney, the necessary strategic mindset adjustments for B2B SaaS excellence, and the importance of deeply understanding customer needs through "jobs to be done." We also discuss the critical role of mentorship in career progression, the indispensable value of user testing in both product development and marketing, and the complexities businesses face when trying to strike a balance between product-led growth and sales-driven strategies in today's competitive market.
Please enjoy!
CONNECT WITH ANDREW
SHOW NOTES
- 01:51 From Big Brands to B2B SaaS: Andrew Kaplan's Career Evolution
- 13:04 Unlocking Customer Insights: The Power of Jobs to Be Done
- 16:37 Navigating Growth Challenges: Strategies and Insights
- 18:26 The Art of Connecting Research to Actionable Steps
- 21:16 Leveraging Usability Testing for Informed Decision Making
- 25:44 The Controversy of Website Tear Downs
- 27:48 The Evolution of Expertise and Confidence
- 29:20 Navigating Career Growth and Mastery
- 31:27 The Art of Delivering Value in Consulting
- 33:40 Finding and Formalizing Mentorship
- 37:07 The Impact of Investment in Mentorship
- 44:42 Choosing Solopreneurship Over Agency Building
- 47:40 The Power of a Trophy File
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
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