121. How to Write a Brand Message That Attracts High-Paying Clients

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04/22/25 • 8 min

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

How to Write a Brand Message That Attracts High-Paying Clients

Ready to attract high-paying clients without burning out on social media or redoing your entire business?

In this episode of the Master Your Business Podcast, I get straight to the point—your brand message might be the real reason you're not converting leads, booking discovery calls, or hitting those revenue goals.

It’s not that people don’t want what you sell. It’s that they don’t get it—yet.

Confused people don’t click. They don’t buy. And they don’t book.

But once your brand message is clear, powerful, and positioned correctly? You become magnetic.

Whether you’re a coach, consultant, or creative service provider, your words matter. In fact, they might be the single thing standing between you and consistent 5-figure months.

This episode walks you through the exact mindset and messaging shifts you need to make your brand message resonate—and convert. I’m sharing what to say, what to stop saying, and how to shift from “invisible expert” to “go-to authority” in your niche.

In this episode, you’ll learn:

(00:38) Why your audience isn’t ghosting you—they’re just confused
(01:20) The 5-second test that exposes a weak message
(02:36) Why you’re not the hero of your brand story (and who actually is)
(02:54) The fatal mistake most coaches make in their offers
(03:42) Why brand clarity isn’t just copy—it’s business strategy
(04:30) What to say instead of listing strategy calls, modules, and Voxer access
(06:14) A real-world example of messaging that sells vs. messaging that sinks
(07:39) The free resource that helps you fix your messaging from the ground up

Perfect For:

Service-based businesses who want to attract premium clients
Coaches and consultants stuck spinning their wheels online
Entrepreneurs rewriting their digital marketing strategy
Small business owners ready to charge more and sound more confident doing it

📌 Free Resource Mentioned:

📥 Grab your free Brand Strategy Checklist and start crafting a message that actually attracts the right people → www.deirdremartin.ie/brandstrategychecklist

👀 Check out → [Episode 73: How to Leverage the Power of Strategic Thinking to Level Up Your Success] - It’s your next step in mastering positioning, vision, and clarity that builds unstoppable business momentum.

Listen now and turn your message into your most powerful marketing tool.

You deserve to be seen. You definitely deserve to be paid.

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

How to Write a Brand Message That Attracts High-Paying Clients

Ready to attract high-paying clients without burning out on social media or redoing your entire business?

It’s not that people don’t want what you sell. It’s that they don’t get it—yet.

Confused people don’t click. They don’t buy. And they don’t book.

But once your brand message is clear, powerful, and positioned correctly? You become magnetic.

Whether you’re a coach, consultant, or creative service provider, your words matter. In fact, they might be the single thing standing between you and consistent 5-figure months.

In this episode, you’ll learn:

(00:38) Why your audience isn’t ghosting you—they’re just confused
(01:20) The 5-second test that exposes a weak message
(02:36) Why you’re not the hero of your brand story (and who actually is)
(02:54) The fatal mistake most coaches make in their offers
(03:42) Why brand clarity isn’t just copy—it’s business strategy
(04:30) What to say instead of listing strategy calls, modules, and Voxer access
(06:14) A real-world example of messaging that sells vs. messaging that sinks
(07:39) The free resource that helps you fix your messaging from the ground up

Perfect For:

Service-based businesses who want to attract premium clients
Coaches and consultants stuck spinning their wheels online
Entrepreneurs rewriting their digital marketing strategy
Small business owners ready to charge more and sound more confident doing it

📌 Free Resource Mentioned:

📥 Grab your free Brand Strategy Checklist and start crafting a message that actually attracts the right people → www.deirdremartin.ie/brandstrategychecklist

Listen now and turn your message into your most powerful marketing tool.

You deserve to be seen. You definitely deserve to be paid.

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Previous Episode

120. How to Build Confidence When You Don’t Believe in Yourself

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Ever felt like you’re not good enough? Like you’re standing at the edge of success but second-guessing every step? You’re not alone. In this episode of Master Your Business Podcast, we dive into the power of borrowed belief—the game-changing strategy that helps you push past self-doubt and step into confidence.

I’m joined by Louise Lally, TEDx speaker, leadership expert, and mindset mentor. She shares how borrowing belief from others helped her go from struggling with self-doubt to leading teams, building a thriving business, and stepping onto the TEDx stage. If you’re a coach, consultant, or service-based entrepreneur looking to boost confidence and take bold action, this one’s for you!

What You’ll Learn in This Episode:

(02:22) What borrowed belief is and how it changes lives.

(18:44) The real reason confidence isn’t something you’re born with.

(24:45) The underestimated power of words in leadership and business.

(29:57) How to break free from self-doubt when running a business.

(34:16) Why your environment determines your success (and how to choose wisely).

(42:35) A simple exercise to snap out of fear and take action now.

This episode is a must-listen if you want to grow your business, build trust, and stand out on LinkedIn.

🔗 Find Louise Lally:

📣 TEDx Talk: “Louise Lally TEDx Borrowed Belief”

📲 LinkedIn & Instagram: @louiselallytraining

Loved This Episode?

If you found value in today’s conversation, do us a favour:

⭐️ Follow The Master Your Business Podcast

⭐️ Connect with Deirdre on LinkedIn

⭐️ The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Next Episode

122. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks

Ever feel like your brain is working against you instead of for you? Well, that’s totally normal. Many entrepreneurs, even high achievers struggle with focus, decision-making, and energy. The good news? Your brain can be rewired for peak performance, better sleep, and stronger business decisions—and today’s guest is here to show you how.

In this episode of Master Your Business, I sit down with world-renowned mentalist and brain hacker Keith Barry. He’s worked with elite athletes, top entrepreneurs, and celebrities, helping them tap into high-performance habits. And today, he’s bringing practical, no-BS brain hacks you can use to boost productivity, influence clients, and grow your business—without burning out.

What You’ll Learn:

(04:54) The biggest mindset mistake keeping entrepreneurs stuck
(20:17) Why most high achievers feel exhausted and how to fix it
(31:24) The one habit that’s destroying your focus (and how to stop)
(37:10) How Keith’s self-hypnosis trick unlocks instant productivity
(44:07) The LinkedIn growth hack that 99% of people never use

💡 Want more Keith Barry magic?

📲 Connect with Keith on LinkedIn: https://www.linkedin.com/in/keith-barry-b004986b/

📲 Connect with Keith on Instagram: https://www.instagram.com/keithbarry/

Love This Episode?

If you found value in today’s conversation, do us a favour:

⭐️ Follow The Master Your Business Podcast

⭐️ Connect with Deirdre on LinkedIn

⭐️ The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!