The Master Your Business Podcast

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Are your marketing campaigns as effective as yelling at a brick wall?

Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.

Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.

This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

https://www.deirdremartin.ie/blog/pay-to-play-using-paid-media-to-catapult-your-brand-from-zero-to-hero

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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

🚀 Whether you're a coach, consultant, or service provider, this episode will help you tap into neuromarketing strategies that work. Plus, we’ll dive into the role of AI and how to use psychology to boost sales ethically.

Here’s what we cover:

• (03:17) The science behind how people make buying decisions
• (06:34) How Netflix, Expedia, and Amazon use neuromarketing to drive sales
• (11:38) The power of AI in crafting persuasive, psychology-backed marketing
• (21:40) 5 simple persuasion strategies you can apply in your business today
• (41:34) The ethical way to use persuasion—without manipulation

About Roger Dooley:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

📲 Connect with Roger on LinkedIn: https://www.linkedin.com/in/dooley
👉 Grab Roger’s Free Persuasion Psychology Prompt Guide here.

Love This Episode?

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

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[00:00] Intro

[02:48] What Exactly Is a StoryBrand Framework?

[03:52] The Seven Wonders of StoryBrand - Create An Unforgettable Marketing Narrative

[09:40] How Highlighting Potential Failures Can Help Your Customer Excel

[11:36] 5 Ways To Implement The StoryBrand Framework In Your Marketing

[13:57] How To Take The StoryBrand Assessment For Your Digital Marketing

Think about every time you sit down to write some content, be it for social media, your website, a blog, a presentation, or even an email. Imagine if you were fully clear on the message you wanted to convey before you even started to think about what are you going to write.

Would that make your life and business easier?

If you've said yes, sit back and let's embark on a journey through the magical world of StoryBrand in episode 29. Tune into the full episode wherever you listen to podcasts for 5 practical tips for implementing this framework in your marketing! This episode is absolutely jam-packed.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

https://www.deirdremartin.ie/blog/the-7-wonders-of-storybrand

Send us a text

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

🚀 Ready to grow your business without spending a cent on ads? You’re in the right place!

In this episode of Master Your Business, I’m breaking down the most powerful marketing strategy that costs exactly $0—referrals. If you’re a coach, consultant, or service provider looking to attract high-quality clients without the constant hustle, this is for you.

Referrals aren’t just a nice-to-have—they’re the secret sauce behind the most successful businesses. In fact, referred customers are 4X more likely to buy, and word-of-mouth marketing drives 80% of business growth. Yet, so many business owners hesitate to ask for them.

Not anymore! Today, I’m giving you a simple, actionable system to turn happy clients into your best sales team.

🎯 Highlights of This Episode:

✅ (01:43) Why referred clients convert at 43% higher rates than ad-driven leads✅ (03:31) The #1 mistake most businesses make when asking for referrals✅ (04:34) The simple 6-word referral script that works every time✅ (05:43) How to create a referral system that runs on autopilot✅ (07:33) The easiest way to get LinkedIn recommendations that attract clients✅ (08:37) Why video testimonials are a goldmine for credibility✅ (09:21) How to offer small but effective incentives to encourage more referrals

Who Should Tune In:

If you're a coach, consultant, or service-based entrepreneur looking to grow your business without spending a fortune on ads, this episode is for you. Whether you're an ex-corporate professional replacing your salary or a small business owner scaling to 6-7 figures, referrals can be your most powerful (and free!) marketing strategy. If you've ever felt awkward asking for referrals, struggled with getting consistent word-of-mouth business, or simply want a proven system to attract high-quality clients, this episode will give you the exact steps to make referrals easy, effective, and automatic.

Resources Mentioned:

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Send us a text

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Think Like a 7 Figure Business Owner Before You Become One

Ready to stop playing small and start scaling like a badass CEO?
In this episode of the Master Your Business Podcast, I’m calling out the habits holding you back from hitting 7 figures—and showing you what high-earning business owners actually focus on.

Spoiler alert: it’s not about working harder.
It’s about thinking differently.

You’ll learn why doing everything yourself keeps you stuck, how to install systems that scale, and what the real difference is between a 6-figure and a 7-figure mindset.

If you’re a coach, consultant, or service-based business owner trying to break out of the burnout loop and build something that runs without you—this episode is your next move.

Let’s get you thinking like a million-dollar business owner, even before you get there.

In this episode, you’ll learn:

• (00:35) Why most business owners get stuck at six figures
• (01:55) The mindset shift every 7-figure CEO makes
• (03:43) How to build repeatable, scalable systems (and stop doing it all)
• (05:09) What numbers to track to scale your business with clarity
• (07:03) The truth about client delivery and brand consistency
• (09:24) Why your team is your ticket to freedom—not just help
• (10:47) What 7-figure CEOs NEVER do (and what they always do instead)
• (14:07) How thought leadership fuels consistent growth
  

Who Should Tune In:

• You’re a coach, consultant, or service provider tired of doing it all yourself
• You left corporate to build something better, but feel like you just built a new job
• You’ve hit 5 or 6 figures and can’t seem to break through the ceiling
• You want more freedom, more revenue, and a business that runs without you
• You’re craving clarity, strategy, and systems to finally scale sustainably
  

If that’s you? Don’t just listen. Take notes.

Resources:

💡 Business Scalability Checklist

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!