The Mary Jane Society Podcast

If you are following cannabis news in NY, you probably have heard of Brad Racino, he is the editor for NY Cannabis Insider, It's the go-to publication to learn what's happening in NY.

With a background as an investigative reporter, he covers everything and everyone that has to do with the launch of the industry in NY.

Brad is an early mover in the state and has his finger on the pulse. Not only is he reporting on the state's progress, but he is also leading the charge by organizing informational and networking meetups for social equity entrepreneurs.

Let's meet Brad for some quick takes on what's happening in NY.

https://www.linkedin.com/in/bradracino
https://www.newyorkupstate.com/cannabis-insider

The Mary Jane Society is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Today we meet Lara Fordis, a cannabis market research expert and CEO of Fordis Consulting.

Lara explains how cannabis companies rely on retail data alone for market research, but it doesn't tell the whole story. She tells us the additional market research you need to make informed decisions about your product development.

Lara claims bad research is worse than no research because it gives you a false sense of security. She talks about the "invisible shopper" and how they influence the retail data without being there.

Fordis Consulting will help you nail product development with the proper market research. Let's listen in...

https://fordisconsulting.com/about/

The Mary Jane Society is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Are you a cultivator or extractor looking to build brand awareness? Consider launching a pre-roll brand. According to Harrison Bard, CEO of Custom Cones USA, it's easier than you think and pre-rolls are the most customizable product categories in cannabis.

Harrison gives us many tips and tricks on how to turn a simple pre-roll into a brand-building catalyst by adding a unique type of filter or shape or size or a multi-pack format. Custom Cones is always innovating and was the first to release a hemp-wrap blunt cone and a tube-shaped preroll product.

Custom Cones USA is a leader in not only manufacturing preroll cones, but they are also experts with lots of great ideas on what makes an outstanding preroll.
https://customconesusa.com
https://www.linkedin.com/in/harrisonbard

The Mary Jane Society is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Dre Neumann is a Grammy-winning photographer and the Chief Creative Director for multi-state operator Jushi Holdings.

Dre uses his experience as a photographer, filmmaker, and collaborator in the rock n roll industry to influence his creative approach at Jushi. He likes to mix cannabis with art, performance, and curated designer products to make Jushi dispensaries the heart of the cannabis culture.

He's handled partnerships with actors like Colin Hanks and is about to launch a new art exhibit in collaboration with Josh Homme from the rock band Queens of The Stone Age.

We dug into who the Jushi customer is, his vision for retail experiences, searching for diamonds in the rough, and their effort to support mom & pop brands.

https://jushico.com/
https://www.linkedin.com/in/dremenator/

The Mary Jane Society is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Johns Hopkins University, renowned for its world-class medical program, established the Cannabis Science Lab (CSL) a number of years ago, but its research has become increasingly critical as the US government continues to neglect its duty in this area, hindering the industry's growth and economic development. Armed with a Schedule 1 research license, access to state-of-the-art cognitive testing equipment, an in-house pharmacy capable of formulating various products, and a reliable supply of high-quality cannabis flower and extracts, the Lab is well-equipped to conduct rigorous investigations.

Today our guest is Professor Ryan Vandrey, one of the esteemed professors, researchers, and scientists leading research at the Lab. We talk about their latest studies and the major consumer observational study they are about to ramp up.

The Mary Jane Society is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at [email protected].

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Please like the show to help us reach more listeners🙏🏻