CCPA: What do Marketers Need to Know?

07/26/19 • 18 min

On January 1, 2020, Californians will ring in the ‘new year’ with the California Consumer Privacy Act (CCPA). The data privacy law is the latest in an alphabet soup of legislation – GDPR, anyone? – that governs the use of consumer data. But before the requirements go into effect, qualifying businesses need to make their data protection and user privacy policies compliant — or risk paying the high price of negligence. In this episode, we explore how the shifting landscape of data handling, consumer privacy, and CCPA will affect the modern marketer.

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Meet the Marketer: Jeremy Stone, Titleist Vokey Wedges

Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry leading brands.

In this episode, we sit down with Jeremy Stone, Director of Marketing at Titleist Vokey Wedges – a leader in the wedge category, and one of six categories of clubs by the golf brand Titleist.

Next Episode

A Crash Course in Live Event Marketing

It’s probably no surprise to hear that brand marketers love to sponsor events – last year, an estimated $24.2 billion was spent on event sponsorships in North America. On a global scale, that number grows to $65.8 billion in sponsorship spending.

The benefits for brands are obvious: event sponsorships provide increased brand exposure and an opportunity to connect with new customers. But often times, the return on investment associated with an event sponsorship comes down to the sponsor’s ability to promote their involvement – before, during, and after the event. In this episode, we’ll explore the fundamentals of live event marketing, including planning, developing a content strategy, and more.