Episode 18: Guerrilla Marketing & How Your Business Can Benefit from It

10/01/18 • 5 min

Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you look to duplicate what others are doing, you will only find marginal success; however, if you innovate, you will can stand out from the crowd.

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Episode 17: How Your Business Can Benefit from Inbound Marketing

In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it.
Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.

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Episode 19: The Marketing Of Akron Metro RTA

How do you market a public entity?
In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and social media to communicate with their constituency throughout the Summit County.