Ep 019: Jason Swenk Utilizes Technology to Personalize Rather Than Automate

01/14/19 • 28 min

Jason Swenk (jasonswenk.com) brings over a decade of experience of running an agency to the conversation.

In a world where we are pushing to automate more and more, Jason actually takes a different approach. He is trying to move away from automation towards more personal conversations and technology like Messenger Bots are helping him do just that.

Jason advises agency clients to never stop pursuing new technology and that taking fast action is the key to success. It’s not about that one tool or tech that will revolutionize your business, it’s about knowing who you really are and realizing technology will change, so never settle.

It’s the companies who stay on top of these trends but have an underlying unique problem they solve, that stay on top.

Get in touch with Jason at jasonswenk.com and on Instagram.

Jason Swenk (jasonswenk.com) brings over a decade of experience of running an agency to the conversation.

It’s the companies who stay on top of these trends but have an underlying unique problem they solve, that stay on top.

Get in touch with Jason at jasonswenk.com and on Instagram.

Previous Episode

Ep 018: Molly Pittman and How Facebook Ads Have a Long Future Ahead

Molly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company.

Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people.

Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research.

And, where there are any gaps in Facebook Ads’ metrics, you can use Facebook Messenger to fill in the “messy middle” to gather more ambiguous data by chatting directly with subscribers.

Even though Messenger has been around for 2 years, it’s still in infancy and many businesses have yet to even hear about it and learn how it can benefit their business.

Molly shares her vision for the future of Marketing - which she predicts, will follow technology closely.

And, the theme that comes out in every episode of Marketing Futurist is that at the end of the day, marketing is all about humans, and keeping the human in technology.