The Marketing Futurist Podcast

Jason Swenk (jasonswenk.com) brings over a decade of experience of running an agency to the conversation.

In a world where we are pushing to automate more and more, Jason actually takes a different approach. He is trying to move away from automation towards more personal conversations and technology like Messenger Bots are helping him do just that.

Jason advises agency clients to never stop pursuing new technology and that taking fast action is the key to success. It’s not about that one tool or tech that will revolutionize your business, it’s about knowing who you really are and realizing technology will change, so never settle.

It’s the companies who stay on top of these trends but have an underlying unique problem they solve, that stay on top.

Get in touch with Jason at jasonswenk.com and on Instagram.

Molly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company.

Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people.

Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research.

And, where there are any gaps in Facebook Ads’ metrics, you can use Facebook Messenger to fill in the “messy middle” to gather more ambiguous data by chatting directly with subscribers.

Even though Messenger has been around for 2 years, it’s still in infancy and many businesses have yet to even hear about it and learn how it can benefit their business.

Molly shares her vision for the future of Marketing - which she predicts, will follow technology closely.

And, the theme that comes out in every episode of Marketing Futurist is that at the end of the day, marketing is all about humans, and keeping the human in technology.

Mary Kathryn Johnson shares her journey from eCommerce in 2003 to Chatbots in 2017, and predicts the future of marketing through AI.

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.

We discussed:

• Setting client expectations for reasonable results
• Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals
• Educating clients during the discovery phase
• The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers’ shoes by talking to them, rather than thinking you know what they want
• Understanding what resources you have at your disposal to achieve the outcomes your clients desires

Are you ready for the future of personalized advertising and robo-ads management? Justin Hartzman joins the Marketing Futurist podcast to discuss the direction of Facebook and Instagram advertising for conversational marketers and entrepreneurs.