The Marketing Futurist Podcast

Roberto Blake, a YouTube influencer and speaker, shares how he got to where he is by being someone who is interested in innovation from a young age. He believes video is the future of marketing and will continue to grow and reach audiences in the way they need to be reached. Listen as he talks about Micro Influencers as the future of marketing and how the evolution of video will continue to win the content marketing race.

Discover the conversational marketing metric in chatbots that is probably more important than conversions or sales when Dmitry Dumik shares his experience with Kelly Garrett and Mary Kathryn Johnson. Dmitry also shares what happened when The New York Times launched their chatbot on Chatfuel, and what caused his team to stay up all night to ensure the best chatbot experience possible for their subscribers.

John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.

He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.

John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.

He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.

Molly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company.

Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people.

Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research.

And, where there are any gaps in Facebook Ads’ metrics, you can use Facebook Messenger to fill in the “messy middle” to gather more ambiguous data by chatting directly with subscribers.

Even though Messenger has been around for 2 years, it’s still in infancy and many businesses have yet to even hear about it and learn how it can benefit their business.

Molly shares her vision for the future of Marketing - which she predicts, will follow technology closely.

And, the theme that comes out in every episode of Marketing Futurist is that at the end of the day, marketing is all about humans, and keeping the human in technology.

Mary Kathryn Johnson shares her journey from eCommerce in 2003 to Chatbots in 2017, and predicts the future of marketing through AI.