How Podcasting Can Help Your Law Firm: Tips and Strategies

02/22/24 • 35 min

The Managing Partners Podcast: Law Firm Business Podcast

Brian Mattocks is a seasoned podcaster and a pivotal figure at Podcast Chef, a company that specializes in producing podcasts for business owners, particularly those looking to leverage podcasts as business development tools. With a couple of years under his belt as the host of the "Hard to Market" podcast, Brian possesses substantial operational experience and offers insights into using podcasting effectively for networking and business growth. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes fellow podcaster Brian Mattocks to delve into the strategic use of podcasting for law firms. Offering a blend of value and wisdom, the discussion orbits around how to deploy podcasting as a powerful networking and relationship-building tool. The conversation kicks off with insights into the common hurdles law firms encounter when starting a podcast, such as the quest for perfection and the unnecessary spending on equipment that can lead to failure without ever hitting record. Addressing the 'podcast graveyard,' Brian emphasizes the importance of simply getting started, learning the ropes, and improving over time. He advises that firms should focus on the relationship-building potential of podcasting, rather than fixating on metrics like download numbers. Further into the dialogue, Brian shares a strategic approach for both business-to-business (B2B) and business-to-consumer (B2C) law firms to cultivate their podcasts. He suggests B2C firms target channel partners and industry experts that can offer content beneficial to potential clients. He also points out that the authenticity and the strategic connections formed before and after the recording can bring substantial business benefits, transcending the value of the content itself.

Previous Episode

Luis Scott on Growing 8 Figure Law Firms and Leaving a Legacy

Luis Scott is a seasoned professional in the legal industry with a career spanning over 20 years. Starting out as a part-time receptionist and interpreter, Luis's drive and business acumen catapulted him to the position of managing partner at the very first law firm he worked for. From there, his entrepreneurial spirit led him to start his own firm, which he grew to seven-figure revenues. Subsequently, he embarked on another partnership that boasted multiple eight-figure growths. Luis's passion lies in the business side of law firms, focusing on growth, sustainability, and imparting his knowledge to other firms. He is the visionary behind 8 Figure Firm and the author of four books, including "The Nine Principles of Exponential Growth" and "The King of Growth." In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes the return of Luis Scott, a dynamic entrepreneur and legal industry maven known for transforming law firms into prosperous businesses. As we delve into Luis's extensive background, listeners are treated to an inspirational story of a man who carved a niche for himself in the realm of law firm management and entrepreneurial success. Luis Scott shares his trajectory from beginning in a legal firm to becoming a managing partner and subsequently founding his own successful firms. The conversation pivots to Scott's current venture, 8 Figure Firm, which is revolutionizing the way law firms approach business growth. Luis's methodology, encapsulated in his books, has guided nearly 150 law firms toward significant revenue milestones, with 20 achieving eight figures in predictable annual revenue.

Next Episode

Lawpods: Helping Law Firms Create Professional Podcasts

Robert Ingalls is a former practicing lawyer and the founder of LawPods, a podcasting service specializing in podcasts for law firms. With an initial interest in the criminal side of law, Ingalls pivoted from almost seven years in law practice after realizing it wasn't for him, particularly due to the emotional weight of criminal defense work. He transitioned into the realm of podcasting, where he found his niche in helping legal professionals establish and run their podcasts. His story of career change and focus on personal development and leadership has played a critical role in the establishment of LawPods. In this episode of the Managing Partners Podcast, host Kevin Daisey welcomes Robert Ingalls, an expert in legal podcasts. The conversation kicks off with Robert sharing his journey from practicing law to founding LawPods. With a mission to help law firms harness the power of podcasting, Robert and Kevin dive deep into how podcasts can serve as a strategic platform for attorneys and firms. Robert's narrative offers an authentic look at the challenges lawyers face and the potential solutions through podcasting. He emphasizes the importance of initiating a podcast with a clear strategy, identifying desired outcomes such as lead nurturing or referral driving. The episode also explores various podcasting formats suitable for law firms, including monologues, collaborative discussions, and interviews with experts serving the dual purpose of content creation and relationship building.