Brand Activism: Should Brands Take a Stand?

Should Doctors be Dancing on TikTok during the COVID-19 Pandemic?

A Good Idea? Or a national security threat?

Social media expert Kristen Ruby talks about medical professionals becoming social media stars during the pandemic with Randy Rauch on The Roach Show.

Medical TikTok Controversy:

TikTok is turning many doctors, nurses, and other medical professionals into social media stars.

Doctors have turned to the popular social media app to share educational content and spread awareness about medical topics.

Thousands of people enjoy watching TikTok content posted by physicians.

But others claim they find the content unprofessional.

Where do you draw the line between helpful medical content and potentially breaching patient privacy?

Recently, doctors have come under fire during the pandemic for posting dancing videos in hospitals where patients are dying of COVID-19.

On the one hand, people can’t get in to see their parents who are sick with COVID-19 and on the other they see doctors dancing in the hallways of hospitals.

Is this really that sympathetic to someone’s needs who may be grieving or losing a loved one during the pandemic?

"Everything is vying for attention on social media, but should that attention be limited during a pandemic to non-hospital corridors?" -Randy Rauch

Some Doctors quest for TikTok fame poses two risks:

1) National security

2) Lack of empathy to the family members of Covid-19 patients

Doctors and nurses are going viral on TikTok. But should nurses and medical doctors be dancing during a pandemic?

Is a harmless Tik Tok video actually a way for other people from external governments to see what’s going on with patients in The United States?

At first glance, this may sound like a harmless social media story. But it’s not.

The Army Followed the Pentagons Guidance and Bans Chinese-Owned TikTok App because it is considered a security threat.

Lawmakers have asked a national security review of the app. But why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?

If TikTok poses a cybersecurity threat, what makes you think it doesn’t pose the very same security threat when it comes to patient data and access to records?

Doctors have access to log into patient portals and records on their phones. They are now doing telemedicine and Telehealth on their phones, too, with recently lifted restrictions.

What makes you think the Chinese government can’t view this medical information?

Why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?

If TikTok poses a cybersecurity threat, what makes you think it doesn’t pose the very same security threat when it comes to patient data and access to records?

Should physicians be on TikTok?

In this episode on TikTok for Medical Practices, we discuss:

• How medical practices and physicians are using TikTok
• The potential harm of Doctors using TikTok
• Legal consequences of medical professionals using TikTok
• Why every medical professional must read their employment contract before posting on social media platforms like TikTok or giving media interviews during the pandemic
• Is physician credibility strengthened or diminished by TikTok usage?
• Can TikTok negatively impact the reputation of your private practice?
• Why focusing on how to go viral on TikTok during the pandemic could be the downfall of your medical career
• How to make sure you aren’t violating your hospital employment contract
• Does TikTok usage violate the publics trust in medical professionals during the pandemic?

https://bit.ly/3biiULh