The Kris Ruby Show

Coronavirus (COVID-19) Update with Kris Ruby of Ruby Media Group:

Marketing during a pandemic.

#coronavirus #covid19 #socialmedia

COVID19 Social Media Misinformation

Kristen Ruby points to a misinformation epidemic amid the coronavirus craze.

"Half of what you've heard about Coronavirus is probably wrong, especially if you gather news via Social Media. Consultant Kristen Ruby explains how news consumers can identify reliable sources online, and how marketers and other storytellers using Social Media should modify strategy during Coronavirus-size events that alter the news landscape."

CEO of Ruby Media Group Kristen Ruby gives her analysis of coronavirus misinformation.

MARKETING DURING CORONAVIRUS: HOW SHOULD YOUR STRATEGY CHANGE?

1. Strategy means knowing when to stay silent just as much as it means knowing when to post or what to post.

2. Don’t keep marketing with your head in the sand.

3. Media budgets could be impacted if businesses lose the money they planned to spend to place ads. Discuss this with your clients before placing any media buys.

4. Pause scheduled tweets or any content that has been written for the campaign. It will look tone-deaf.

5. Do not use this as a marketing ploy to try to get more customers. Unless you are a medical professional, tread lightly on the content you put out.

6. Don’t try to newsjack as a PR hook to get increased brand mentions. 1 % of you will get it right, the other 99% will get it wrong and suffer irreparable brand damage.

7. People will remember how you handle your marketing during this time. The risk of a negative brand association is far greater than the upside of a positive brand association.

8. If you don’t have anything to contribute to the conversation, stay quiet.

9. It is better to stay quiet than to contribute noise.

10. Ramp up your customer service on socialmedia. If you are in the travel sector, people will be tweeting at your brand for refunds.

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"Also appearing, a savvy guest I invite often, Marketing/PR/Social Media expert Kristen Ruby (RubyMediaGroup.com) who has a real important tip for your digital content: discontinue scheduling tweets while Coronavirus continues to block-out the sun. As I have previously cautioned in this column, advance-scheduling Social Media posts is like sending a mannequin to a networking event. While your cheery copy posts at predetermined intervals, some gun nut could be shooting-up a mall or school. Coronavirus presents that potential every day now."

Holland Cooke, Talkers Magazine bit.ly/3cLGUsb

Brands are racing to support social justice movements on social media with hashtags, black squares and donations to organizations.

But many of these same brands are now being called out for not having people of color on their board, lack of diversity in the hiring process and not being open to second-chance hiring practices.

Every business owner, social media manager and brand manager is faced with the same question: how does a brand navigate through the protests that are taking place online and how do brands make real change?

Kris Ruby, the CEO of Ruby Media Group, a top New York public relations firm with 13+ years of experience in crisis communications, will host an informative discussion with two leading advertising executives on the right way (and wrong way) for companies to navigate brand activism.

In this episode we discuss:

• Brand activism or brand neutrality: What is the right call for your business?

• Influencer Marketing & Slacktivism: Should you unfollow influencers who don’t use their platform to post about social movements?

• Hashtag Activism Case Studies: Case studies of brands who got it right and examples of brands that failed (learn from their mistakes with insights and analysis from Vincent Bragg and Marcus Glover)

• Criminal Justice Reform: The important conversation missing on social media and why second chance hiring matters in the topic of social justice plus an exclusive interview with Vincent Bragg who shares how the PPP loan is unavailable to those with specific criminal histories and why business owners must raise awareness about this if they want to make meaningful change, fast.

HOST

Kris Ruby | Founder & CEO

Ruby Media Group

PANELISTS

Marcus Glover | Board Chair

Defy Ventures

Vincent Bragg | Co-Founder & CEO

ConCreates

HOSTED BY:

Westchester County Business Journal

http://bit.ly/3B4CVb5

SHOW NOTES:

Brand Activism | Should brands take a stand on social justice issues?

https://bit.ly/3dhmMwR

Should Doctors be Dancing on TikTok during the COVID-19 Pandemic?

A Good Idea? Or a national security threat?

Social media expert Kristen Ruby talks about medical professionals becoming social media stars during the pandemic with Randy Rauch on The Roach Show.

Medical TikTok Controversy:

TikTok is turning many doctors, nurses, and other medical professionals into social media stars.

Doctors have turned to the popular social media app to share educational content and spread awareness about medical topics.

Thousands of people enjoy watching TikTok content posted by physicians.

But others claim they find the content unprofessional.

Where do you draw the line between helpful medical content and potentially breaching patient privacy?

Recently, doctors have come under fire during the pandemic for posting dancing videos in hospitals where patients are dying of COVID-19.

On the one hand, people can’t get in to see their parents who are sick with COVID-19 and on the other they see doctors dancing in the hallways of hospitals.

Is this really that sympathetic to someone’s needs who may be grieving or losing a loved one during the pandemic?

"Everything is vying for attention on social media, but should that attention be limited during a pandemic to non-hospital corridors?" -Randy Rauch

Some Doctors quest for TikTok fame poses two risks:

1) National security

2) Lack of empathy to the family members of Covid-19 patients

Doctors and nurses are going viral on TikTok. But should nurses and medical doctors be dancing during a pandemic?

Is a harmless Tik Tok video actually a way for other people from external governments to see what’s going on with patients in The United States?

At first glance, this may sound like a harmless social media story. But it’s not.

The Army Followed the Pentagons Guidance and Bans Chinese-Owned TikTok App because it is considered a security threat.

Lawmakers have asked a national security review of the app. But why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?

If TikTok poses a cybersecurity threat, what makes you think it doesn’t pose the very same security threat when it comes to patient data and access to records?

Doctors have access to log into patient portals and records on their phones. They are now doing telemedicine and Telehealth on their phones, too, with recently lifted restrictions.

What makes you think the Chinese government can’t view this medical information?

Why have U.S. intelligence officials not been asked to investigate whether TikTok usage by medical professionals represents a national security risk to the United States?

If TikTok poses a cybersecurity threat, what makes you think it doesn’t pose the very same security threat when it comes to patient data and access to records?

Should physicians be on TikTok?

In this episode on TikTok for Medical Practices, we discuss:

• How medical practices and physicians are using TikTok
• The potential harm of Doctors using TikTok
• Legal consequences of medical professionals using TikTok
• Why every medical professional must read their employment contract before posting on social media platforms like TikTok or giving media interviews during the pandemic
• Is physician credibility strengthened or diminished by TikTok usage?
• Can TikTok negatively impact the reputation of your private practice?
• Why focusing on how to go viral on TikTok during the pandemic could be the downfall of your medical career
• How to make sure you aren’t violating your hospital employment contract
• Does TikTok usage violate the publics trust in medical professionals during the pandemic?

https://bit.ly/3biiULh

What is Section 230?

Trump’s Executive Order on Preventing Online Censorship: what is it and how could it impact free speech on Internet platforms?

Internet Regulation: A Lawyers Take on CDA 230. Today’s guest on The Kris Ruby Show is Preston Byrne, a technology Attorney and Partner at Anderson Kill. Preston joins me for a conversation on Section 230. Preston represents social media companies and handles a range of litigation issues from free speech to law enforcement relations.

SHOW NOTES:

Should Section 230 be revised?

https://bit.ly/304V17B

Tune in to the episode on Section 230 for a lively debate on President Trump’s Executive Order on preventing Online Censorship from social media marketing expert Kris Ruby and legal analyst Preston Byrne.

PLUS:

How law enforcement uses social media

The future of online content moderation if CDA 230 is revised

Section 230 legal liability protection: what would the future of the Internet look like if tech companies lost this protection?