The Kirk + Kurtts Design Podcast
Kirk Visola & Andy Kurtts
1 Creator
1 Creator
Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw.
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Top 10 The Kirk + Kurtts Design Podcast Episodes
Goodpods has curated a list of the 10 best The Kirk + Kurtts Design Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Kirk + Kurtts Design Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Kirk + Kurtts Design Podcast episode by adding your comments to the episode page.
Jake Deleon, founder, Fila Manila & FoundersHeritage.org
The Kirk + Kurtts Design Podcast
02/23/23 • 38 min
This week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture.
Jake is also starting a new initiative, Founder's Heritage, which provides transparency to customers who are looking for authentic and minority-owned products. Jake also talks about the importance of founders owning a significant portion of their company before raising money and provides helpful tips and advice on avoiding common printing mistakes.
Tune in to this unique episode to gain insight into the entrepreneurial and Filipino American experience!
Connect with Jake:
https://www.linkedin.com/in/jacobcdeleon/
Learn more about Fila Manila:
https://filamanila.com/
Learn More about Founder's Heritage:
https://www.foundersheritage.org/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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Lisa Laird, President at Laird & Company, a family-owned distillery, famous for Apple Brandy
The Kirk + Kurtts Design Podcast
12/24/21 • 47 min
In this episode, Kirk & Kurtts have the incredible honor of chatting with Lisa Laird-Dunn, COO of Laird & Company, America's OLDEST distillery - makers of the famous Applejack. If it isn't part of your holiday (or everyday) bar then you are missing out on one of the most important and historic spirits out there!
We discuss their packaging evolution (all 300 years of it!) and how they maintain brand consistency into today. Lisa Laird-Dunn provides amazing insight into how Laird & Company has approached their brand over the years and the responsibility of shepherding a historic brand into modernity.
Recipe:
Laird & Company
AppleJack Brandy Sour
2 oz AppleJack Brandy
3/4oz Simple syrup
3/4oz. Lemon Juice
Egg white
Shake dry
Add ice. Shake again. Strain. Drink.
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
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Packaging & Branding Redesigns
The Kirk + Kurtts Design Podcast
11/23/21 • 49 min
Redesigns...can't live with 'em, can't live without 'em. Amiright? This week Kirk & Kurtts beat a few dead horses discussing redesigns that have launched recently. So pull up your arm chair creative director and join us for our lively discussion!
Links in this episode:
Sakura Micron redesign (by Kirk!)
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Pete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally Network
The Kirk + Kurtts Design Podcast
03/04/24 • 34 min
Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation.
This episode offers an insider's look at Pete's ability to predict market trends and his role in redefining iconic brands to connect with new audiences. Through stories of collaboration and creativity, listeners will learn about the synergy between design and marketing and the impact of visionary strategies on consumer engagement.
Join us for a masterclass in branding, innovation, and the magic behind creating products that resonate with consumers. Pete's insights provide invaluable lessons for marketers, entrepreneurs, and anyone interested in the power of a well-crafted brand story.
Connect with Pete here:
https://www.linkedin.com/in/pete-brennan-7028345/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Chris Do, Creative Director, Design Strategist, Educator, Coach: Part Two
The Kirk + Kurtts Design Podcast
09/28/23 • 38 min
Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world.
But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they’re the heart and soul of groundbreaking projects.
Between the insights, don't miss out on the light-hearted exchanges and wit that only Kirk, Kurtts, and Chris can serve up. As we wrap up Season 2, join us for a finale filled with knowledge, laughter, and a peek into the future of design.
Learn more about Chris here:
https://thefutur.com/people/chris-do
Connect with Chris here:
https://www.linkedin.com/in/thechrisdo/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Sadie Red Wing: Lakȟóta Graphic Designer, Professor and Advocate
The Kirk + Kurtts Design Podcast
01/29/24 • 38 min
Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices.
In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusive design world. Sadie’s insights shed light on the untapped potential of indigenous perspectives in modern branding and technology.
Join us for an episode that not only celebrates design but also underscores the importance of diversity and representation in the creative industry. Sadie’s story is a compelling call to action for recognizing and embracing indigenous voices in design.
See Sadie Red Wing's work at: https://www.sadieredwing.com/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company
The Kirk + Kurtts Design Podcast
03/19/24 • 36 min
We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world.
Michael shares his insights on the evolution from doodling skateboard deck graphics to mastering branding and packaging in the competitive CPG landscape. His experiences highlight the importance of understanding your audience and leveraging packaging design to tell compelling stories. This episode is a rich blend of industry secrets, personal anecdotes, and professional wisdom for design enthusiasts, golf aficionados, and aspiring entrepreneurs alike. Join us, Kirk Vaisola and Andy Kurtz, as we delve into the creative swing of Michael Wilson's world.
Connect with Michael here:
https://www.linkedin.com/in/mcalvinwilson/
View his work here:
https://www.coppergatedesign.com/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay Aquarium
The Kirk + Kurtts Design Podcast
02/19/24 • 67 min
Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos.
As they navigate through the complexities of design tools and the balance between creativity and accessibility, this episode promises a blend of professional critique and forward-looking predictions, . Tune in for a lively and informative discussion that captures the essence of design in 2023.
Connect with Tommy here:
https://www.linkedin.com/in/tomboschdesign/
Connect with Michael here:
https://www.linkedin.com/in/michaelamaditz/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Brandon Hernandez, Co-Founder/Partner Whole Brain Consulting, CPG operation insights
The Kirk + Kurtts Design Podcast
04/04/22 • 44 min
In this riveting episode Kirk & Kurtts are joined by the all around rockstar Brandon Hernandez, Co-founder/Partner at Whole Brain Consulting and Board Member at Naturally Boulder. As the title states, while there is some shit given to Kirk, mostly we pick Brandon's wildly experienced brain about the importance of co-packing and setting your products up for scale.
The topics stray from design, but packaging designers should have a working knowledge of the product development process, including basic aspects of the co-packer relationship with their client.
Oh and we also discuss bourbons.
We hope you enjoy!
Brandon Hernandez
https://www.linkedin.com/in/brandon-hernandez-62867230/
Whole Brain Consulting
https://www.whole-brain-consulting.com/
Catch up on: All Episodes
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative
The Kirk + Kurtts Design Podcast
11/15/24 • 48 min
Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability, and creativity into every bite of LXB's award-winning offerings.
Dive deep into Lex's journey from design school overachiever to CPG visionary as they share the unexpected path that led them from corporate design at Johnson & Johnson to establishing a premium dessert brand. Learn about the trials, triumphs, and lessons of building a startup, how ADHD shaped their creative process, and why supporting women and gender minority leaders is at the core of their mission.
Whether you're a design enthusiast, an aspiring entrepreneur, or just a fan of brownies, this episode is packed with insights on navigating ambiguity, balancing brand strategy with bold risks, and embracing the joy of creation. Plus, discover how Lex turned a casual Instagram post into a thriving business with a little hustle and a lot of heart.
Connect with Lex here:
https://www.linkedin.com/in/lexevan/
Buy some brownies here:
https://lexingtonbakes.com/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONTTM. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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FAQ
How many episodes does The Kirk + Kurtts Design Podcast have?
The Kirk + Kurtts Design Podcast currently has 85 episodes available.
What topics does The Kirk + Kurtts Design Podcast cover?
The podcast is about Branding, Design, Podcasts, Arts, Cpg and Food.
What is the most popular episode on The Kirk + Kurtts Design Podcast?
The episode title 'Max Wastler, Builder of Brands, Products & Stories - Part 2' is the most popular.
What is the average episode length on The Kirk + Kurtts Design Podcast?
The average episode length on The Kirk + Kurtts Design Podcast is 42 minutes.
How often are episodes of The Kirk + Kurtts Design Podcast released?
Episodes of The Kirk + Kurtts Design Podcast are typically released every 10 days, 21 hours.
When was the first episode of The Kirk + Kurtts Design Podcast?
The first episode of The Kirk + Kurtts Design Podcast was released on Oct 25, 2021.
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