
36 | Coming Up With Buzz-worthy Content Ideas (That Actually Generate Sales For Your Business) with Nicole Czarnecki
08/27/24 • 50 min
How do we actually come up with ideas for our marketing content? That's exactly what I want to know, and Nicole Czarnecki has answers. Nicole is absolutely brilliant at the creative side of marketing, especially the kind that's very intentional and designed to drive real results. Sometimes, we think of marketers as either creative types or data-driven types. Personally, I lean more towards the blogging side because I don't consider myself overly creative—I find the keyword first, and then the idea follows.
On the other hand, those who excel at social media content tend to lean more into the creative piece, though, of course, there are exceptions. But here’s the thing about Nicole: she’s incredibly creative, yet you’d never expect her to be so strategically focused. After many conversations with her, I’m consistently blown away by her brilliance, and I’m beyond excited to share our latest conversation with you on the podcast today. So, let's get into it!
🎙️ In This Episode:
- Where "trendy content" should fit into your strategy as a small business
- The different types of content small business owners should create
- How to leverage the collab tool like big brands (as a small business)
- How to come up with killer content ideas (all the time)
- The amount of time social media actually takes (and how to batch it and make it easier)
Links Mentioned:
- Read the full shownotes: https://thekarareport.com/36
- Learn more about working with Nicole: https://www.sayheysocial.com/
- Follow Nicole on Instagram: https://www.instagram.com/heynicoleraye
- Check out the Content Clubhouse (Nicole's Membership): https://www.sayheysocial.com/clubhouse-register
- Learn more about working with our marketing agency here: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
How do we actually come up with ideas for our marketing content? That's exactly what I want to know, and Nicole Czarnecki has answers. Nicole is absolutely brilliant at the creative side of marketing, especially the kind that's very intentional and designed to drive real results. Sometimes, we think of marketers as either creative types or data-driven types. Personally, I lean more towards the blogging side because I don't consider myself overly creative—I find the keyword first, and then the idea follows.
On the other hand, those who excel at social media content tend to lean more into the creative piece, though, of course, there are exceptions. But here’s the thing about Nicole: she’s incredibly creative, yet you’d never expect her to be so strategically focused. After many conversations with her, I’m consistently blown away by her brilliance, and I’m beyond excited to share our latest conversation with you on the podcast today. So, let's get into it!
🎙️ In This Episode:
- Where "trendy content" should fit into your strategy as a small business
- The different types of content small business owners should create
- How to leverage the collab tool like big brands (as a small business)
- How to come up with killer content ideas (all the time)
- The amount of time social media actually takes (and how to batch it and make it easier)
Links Mentioned:
- Read the full shownotes: https://thekarareport.com/36
- Learn more about working with Nicole: https://www.sayheysocial.com/
- Follow Nicole on Instagram: https://www.instagram.com/heynicoleraye
- Check out the Content Clubhouse (Nicole's Membership): https://www.sayheysocial.com/clubhouse-register
- Learn more about working with our marketing agency here: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
Previous Episode

35 | You Need To Be Ruthless About What You Listen To
Are you ruthless about what you listen to? Are you surrounded by people agreeing with you and complaining that this year sucks, it's slow, the economy, etc? I'm not here to say it's not valid, but today I'll enter with a hot take - more of a pep talk than my usual tangible tips. Let's get into it.
🎙️ In This Episode:
- What's driving me crazy on threads lately
- One of the easiest ways to self-sabotage
- How I'm adapting to changes as a marketer right now (having my best year yet tbh)
Links Mentioned:
- Read the full shownotes: https://thekarareport.com/35
- Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
- Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
- Learn more about working with our marketing agency here: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
Next Episode

37 | 4 Things To Do With That New Fall Energy You're Feeling Right Now
Is anyone else feeling that new fall energy? It’s that time of year again—Labor Day has passed, and suddenly, everyone seems ready to dive back into their goals and projects. If you’ve been putting off those big dreams or plans for Q4, chances are they’re now front and center in your mind.
Today, we’re exploring four powerful ways to channel that fresh, autumnal energy to make the most of this season. And be sure to stick around until the end, where I’ll share one thing that might be on your mind but might not be the best use of that new fall energy. Let’s get started!
🎙️ In This Episode:
- 4 things small business owners should focus on with their new fall energy
- What might actually be a distraction
- How to set yourself up for Q4, the holidays, and beyond!
Links Mentioned:
- Read the full shownotes: https://thekarareport.com/37
- Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
- Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
- Learn more about working with our marketing agency here: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
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