The Kara Report | Online Marketing Tips and Candid Business Conversations

Does it feel like everybody tries to market to beginners? This is something I hear over and over again. Especially with my podcast, I really try to avoid those super beginner basic concepts. However, I do know WHY most people market to beginners, and I'm going to dive into that in this episode so that you can decide for yourself if this should be part of your own marketing strategy.
🎙️ In This Episode:

• Targeting Beginners vs. Advanced Audiences
• Why I have tried to create a podcast that's not "for the masses"
• Pros and cons of marketing to beginners

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/44
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Are you thinking about launching something for Black Friday, but you're a service provider and unsure what that would look like for you? Maybe you're feeling pressured to create something new? Or you're an introvert like me wondering how you'll find the energy to maintain a launch during the busiest time of year? In this week's episode, I interviewed Wandi Ruiz all about how planning Black Friday now, can help YOU stack recurring revenue for 2025.
Wandi has a challenge starting today if you want to dive into this even further! Head to her Instagram for details: https://www.instagram.com/thewandiruiz/
🎙 In this episode:

• Wandi shares BTS of her two-month launch last Black Friday
• How detailed your planning process should be vs. what you can do on the fly
• How to "sell your stuff" on Black Friday WITHOUT offering a discount

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/40
• Follow Wandi on Instagram (and join her Black Friday planning challenge): https://www.instagram.com/thewandiruiz/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

In this episode, we're diving into the unnerving (and often shocking!) world of online business coaching with Vancouver-based content creator Danielle Ryan. Danielle has spent years building a business and now pulls back the curtain on some of the most problematic trends in the coaching industry.
From unqualified “gurus” to expensive masterminds with questionable value, Danielle doesn’t hold back on the hard truths about the online business industry. She shares her own experience of hiring a coach who failed to deliver, along with insights into how business coaching has devolved into a web of upsells, peer-to-peer coaching scams, and sketchy promises.

We’re not just talking about typical business horror stories—this episode covers the online business scams that MOST OF US have fallen victim too. Danielle’s passionate and relatable as she shares how to spot red flags in coaching, why pyramid-style coaching is on the rise, and how to make wise investments without falling prey to empty promises.
You're going to love this episode!

🎙️ In This Episode:

• The phenomenon of “coaches coaching coaches” and the pyramid-like structures
• Red flags to watch out for in online business coaching
• Whether the high prices in business coaching are justified?
• How to make ethical, informed investments in the coaching industry

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/45
• Check out Danielle's Website: https://danielleryan.me/
• Follow Danielle on Youtube: https://www.youtube.com/@itsdanielleryan
• Follow Danielle on Instagram: https://www.instagram.com/itsdanielleryan/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Is anyone else feeling that new fall energy? It’s that time of year again—Labor Day has passed, and suddenly, everyone seems ready to dive back into their goals and projects. If you’ve been putting off those big dreams or plans for Q4, chances are they’re now front and center in your mind.
Today, we’re exploring four powerful ways to channel that fresh, autumnal energy to make the most of this season. And be sure to stick around until the end, where I’ll share one thing that might be on your mind but might not be the best use of that new fall energy. Let’s get started!
🎙️ In This Episode:

• 4 things small business owners should focus on with their new fall energy
• What might actually be a distraction
• How to set yourself up for Q4, the holidays, and beyond!

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/37
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Is Your Business Ready to Hire a Virtual Assistant? Or have you tried hiring virtual assistants in the past based on advice from your business coach or business bestie? Maybe you’ve hired one, maybe you’ve hired many, and you’re always like, “why is it not the magic pill that everyone says it’s going to be”? That is what we’re going to talk about today.

But before we dive in, I also just want to say this: we talk a lot about misconceptions and myths and what it’s really like hiring a virtual assistant, things that go wrong when you hire a va, mistakes, etc, but I also just want to say that growing your team and hiring a virtual assistant isn’t really optional if you want to grow a big business. There are exceptions to every rules, but when you get to a certain point in your business, you need help. So let's talk about it!

🎙️ In This Episode:

• How to know whether or not you're ready to hire a virtual assistant
• Finding someone to help you with what YOU uniquely need
• What you need to do BEFORE you make the hire
• Some of the biggest mistakes business owners make when hiring a virtual assistant

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/34
• Learn more about working with Sophie: https://hellosophierobinson.com/
• Follow Sophie on Instagram: https://www.instagram.com/hellosophierobinson
• Listen to this episode on the Breakthrough Brand podcast about team communication: https://elizabethmccravy.com/team-communication/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport