70 | Imposter Syndrome Has Cost Me THOUSANDS.... Let's Talk About It (4 Ways)
04/22/25 • 27 min
We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves... they were because of imposter syndrome.
You know the feeling: you hesitate to raise your prices because you’re worried people will walk away. You sign up for yet another course hoping it’ll finally make you feel “qualified enough.” You keep quiet in client conversations instead of setting boundaries because you don’t want to seem difficult or unprofessional. If any of that hits close to home—you’re not alone.
In this solo episode, I’m pulling back the curtain on four sneaky ways imposter syndrome has cost me thousands (yep, tens of thousands, if I’m being honest). From overinvesting in education I didn’t need to undercharging for services I knew were delivering real results, I’m walking you through the hard lessons I wish someone had told me earlier. Awareness is the first step!
🎙️ In This Episode:
- How investing in too many courses was a $$$ mistake
- The software I kept paying for just to “look professional”—and how much it cost me
- Why I overdelivered for years and undercharged, even with happy clients + results
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/70
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves... they were because of imposter syndrome.
You know the feeling: you hesitate to raise your prices because you’re worried people will walk away. You sign up for yet another course hoping it’ll finally make you feel “qualified enough.” You keep quiet in client conversations instead of setting boundaries because you don’t want to seem difficult or unprofessional. If any of that hits close to home—you’re not alone.
In this solo episode, I’m pulling back the curtain on four sneaky ways imposter syndrome has cost me thousands (yep, tens of thousands, if I’m being honest). From overinvesting in education I didn’t need to undercharging for services I knew were delivering real results, I’m walking you through the hard lessons I wish someone had told me earlier. Awareness is the first step!
🎙️ In This Episode:
- How investing in too many courses was a $$$ mistake
- The software I kept paying for just to “look professional”—and how much it cost me
- Why I overdelivered for years and undercharged, even with happy clients + results
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/70
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
Previous Episode
69 | If I See "Ready To Get Started?" You Get An Automatic F (& Other Website Copy Tips From Sara Noel of BTL Copy)
There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts.
In this episode, I’m joined by Sara Noel of BTL Copy—the internet’s most unapologetic, hilarious, no-BS website copywriter. Sara’s known for helping business owners write websites that sound like them and get results. We talk about what makes website copy actually work, why “About Us” is the worst headline ever, and how to finally stop overthinking every word on your site.
🎙️ In This Episode:
- Why AI-generated copy might be better than nothing—but still isn’t it
- The biggest signs your website copy isn’t doing its job
- How to infuse your copy with personality (without sounding like everyone else)
- Sara’s no-fluff rules for writing killer headlines + CTAs
- The one thing Sara wants everyone to fix on their website right now
🎁 Bonus: Sign up for Sara's FREE masterclass "I'm Cool, But My About Page Isn't" happening on Thursday: https://thekarareport.com/about-page-masterclass
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/69
- Sign up for Site Series (amazing website copy course!): https://thekarareport.com/site-series
- Sara's blog on writing a contact page: https://betweenthelinescopy.com/blog/contact-page-formula/
- Connect with Sara from BTL Copy: https://betweenthelinescopy.com/
- Follow Sara on Instagram: https://www.instagram.com/btlcopy
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
Next Episode
71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson
We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is... well, kind of boring?
I have to be honest, in this stage of my business? Boring actually sounds pretty good to me.
In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo business without the drama. We get into all the mindset myths, accidental micro-agencies, and how chasing the wrong version of “success” can leave you burned out and broke (even if it looks great on paper).
If you’ve ever felt pressure to grow a team, launch a digital product, or “scale” in a way that doesn’t feel aligned—this one’s going to feel like a giant exhale. Permission granted to run a simple, quiet, profitable business that actually supports your life.
🎙️ In This Episode:
- The “accidental agency” trap—and why it’s more common than you think
- Why staying solo doesn’t mean you’re “playing small”
- What to consider before you start hiring
- A 6-part framework to build a sustainable solo business
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/71
- Buy Maggies Book: https://bsfreebusiness.com/book
- Get Maggie's FREE Calculator Kit (for pricing and capacity!): https://bsfreebusiness.com/kit/
- Connect with Maggie: https://bsfreebusiness.com/
- Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
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