Top 6 ways to ensure your business thrives post-COVID19

04/15/20 • 8 min

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The newness of the COVID-19 situation has now passed. The business owners that are planning to be around when this is over are =really starting to think about what the future looks like for them. In every crisis in world history, market shares are redistributed in nearly every industry. You can either find yourself higher up the food chain, lower, or not part of that food chain at all. The decisions you make right now will shape your business post-COVID19. Here are some things you can be doing from your home that will insure you are ready to rock and roll when the country restarts itself.

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Special: COVID-19 and your business. Be Calm!!!

Great leaders can't lead unless there is an opportunity to lead. During crisis such as that surrounding the coronavirus, anxiety is high and panic often lies just below the surface in the minds of many people. Such situations give business owners the chance to really separate themselves from others. Calm is contagious. If you remain calm and kind with your venders, your customers, and your employees, they'll remember that. When the smoke clears and normalcy returns, your business will benefit.

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Politics and Religion can kill your business

One of the hardest things business owners have to do is keep their emotions out of their decision making process. Very seldom are emotional decisions in the best interest of your business. We all get worked up from time to time when something happens we don't like or when someone says something we don't agree with.... especially during the middle of a pandemic, race-related protests, and a nasty election. When that happens, the easiest thing to do is to pop on social media and tell the world how we feel. Unfortunately, social media has created an atmosphere where we can (and do) says things that we would never say to a potential customer. News flash!!! Not only do potential customers sometimes read those, they will often make emotional decisions of their own not to use your business as a result. In this edition of Small Business in Small Minds, we explore the simple logic behind the many of us were taught when we were kids: simply avoid talking about religion and politics whenever possible.