Politics and Religion can kill your business

One of the hardest things business owners have to do is keep their emotions out of their decision making process. Very seldom are emotional decisions in the best interest of your business. We all get worked up from time to time when something happens we don't like or when someone says something we don't agree with.... especially during the middle of a pandemic, race-related protests, and a nasty election. When that happens, the easiest thing to do is to pop on social media and tell the world how we feel. Unfortunately, social media has created an atmosphere where we can (and do) says things that we would never say to a potential customer. News flash!!! Not only do potential customers sometimes read those, they will often make emotional decisions of their own not to use your business as a result. In this edition of Small Business in Small Minds, we explore the simple logic behind the many of us were taught when we were kids: simply avoid talking about religion and politics whenever possible.