Make a decision

02/26/20 • 5 min

Running a small business is much harder than most people realize. When the decisions you make decide the success or failure of your business and affect the lives of your family and your employees in extreme ways, the pressure can be overwhelming. Those decisions are manageable when it involves your core business. In that particular field, you have enough expertise to feel reasonably confident in your ability to make the right choice. What about the parts of your business you don't understand. That's when it gets hard. Most business owners know very little about marketing. As a result, they have a hard time making decisions. They know they need to advertise, but there are so many choices. Fear of making the wrong choice often paralyzes them. They simply avoid making any decisions. When it comes to spreading the word about your business, no decision is a decision... one that can stymie the growth of your business or even its ability to survive.

Previous Episode

Advertising increases the value of your company

For many business owners, the thought of selling your business is quite daunting. Most have no idea just how much their company is worth and what they should ask for it. In the latest episode of Small Business in Small Bites, we take a close look at how just much advertising influences the asking price of your company. Advertising to build your brand truly is an investment... not just in getting customers but in your company's value itself.

Next Episode

Where are you being seen?

There are many ways to get a customer to choose your business, but perhaps the simplest is to just have your message in front of them at the exact moment they are thinking about your industry and their needs. In this edition of Small Business in Small Minds, I take a look at how important it is that you consider where your ad is being seen and what the likelihood is that your potential is customer is thinking about your business when they see your ad.