Win-Win: The Secret to Authentic Growth

12/05/22 • 14 min

In the midst of preparing for my book launch, recording these podcast episodes, and being a guest on other podcasts, I've had some heart stopping conversations that have really made me pause.

People are so consumed with the pressure to spend a lot of time on social media and because of everything that they're seeing, it's making them question if it's even worth building a business at all.

Some are so overwhelmed with trying to keep up with all of the demands and forge all of the paths forward, that they are ready to burn it to the ground.

They're seeing it as a race to grow their business. The “not enoughness" and the worry if they're doing it right and whether or not they're giving it the correct effort overwhelmed them because in their view, they've failed unless they can make enough money.

So in this last episode of my Win Win book series, I will discuss the secret to authentic growth.

For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox.

In the midst of preparing for my book launch, recording these podcast episodes, and being a guest on other podcasts, I've had some heart stopping conversations that have really made me pause.

People are so consumed with the pressure to spend a lot of time on social media and because of everything that they're seeing, it's making them question if it's even worth building a business at all.

Some are so overwhelmed with trying to keep up with all of the demands and forge all of the paths forward, that they are ready to burn it to the ground.

So in this last episode of my Win Win book series, I will discuss the secret to authentic growth.

Previous Episode

Win-Win: Gaining Visibility Through Partnerships

The visibility stage of relationship marketing will be one of your most effective, lucrative and impactful efforts that you can do for your business.

So why is it that so many business owners tend to obsess over fans, followers and likes on social media and worry more about the reach of their most recent Instagram real then nurturing key relationships?

The reason is that most people just aren't pursuing relationship marketing in the right way.

They give up quickly and move on to the next marketing trend.

The result? Many businesses are fantastic and make their customers happy. But those same companies tend to be the best kept secret around because they struggled to gain visibility or they think that visibility is only made possible through significant public relations investments.

So, tune into this episode, the third in my Win Win podcast series, to hear about gaining visibility through partnerships.

Next Episode

Book Lessons Learned

My first book was just released.

And I'm sitting here with all sorts of different emotions.

Excitement, relief, and just this feeling that I gave birth to something new and I can't wait to get it into as many hands as possible.

And then also managing all of the last minute newness that happens when you're doing something new for the first time and trying to compress all of the activities into a single 24 hour period.

So if you are thinking about publishing a book, or you know someone who's publishing a book, let them know about this podcast episode. I'm giving you everything that I learned about publishing a book in a single podcast episode today.

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