
Episode 538 | Why a Great Offer Matters More Than a Great Audience
05/14/25 • 19 min
In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.
In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.
If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you.
Important Links:
Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360
Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.
In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.
In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.
If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you.
Important Links:
Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360
Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.
Previous Episode

Episode 537 | 5 Powerful Prayers for Your Business
Lately, prayer has been heavy on my heart—and today, I felt led to share a few specific prayers you can speak over your business. In today’s video, I walk you through five key areas of business to pray over, and I encourage you to follow along with me.
After coaching nearly 20,000 women, I’ve seen a common theme: many business owners feel hesitant to pray for the success of their business. But it’s time to shift that mindset. Today, we’re breaking down those barriers and putting your business right where it belongs—at the center of your prayers.
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