Fredrik Ekström (Tretorn) on sustainability and changing a brand from within
The Innovators by Scandinavian MAN01/31/20 • 95 min
Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn.
01/31/20 • 95 min
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-innovators-by-scandinavian-man-281120/fredrik-ekstr%c3%b6m-tretorn-on-sustainability-and-changing-a-brand-from-wi-34942286"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to fredrik ekström (tretorn) on sustainability and changing a brand from within on goodpods" style="width: 225px" /> </a>
Copy