Fredrik Ekström (Tretorn) on sustainability and changing a brand from within

01/31/20 • 95 min

Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn.

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Bea Åkerlund on fashion activism, innovation and Scandinavian values

Bea Åkerlund is a self-proclaimed fashion activist and founder of the PR showroom The Residency Experience in Los Angeles. Bea has worked with the biggest and most iconic artist of our time, including Beyoncé, Lady Gaga, Katy Perry, Rihanna, and Madonna. In this conversation, she talks about entrepreneurship, iconic creations, and the differences between working in the US and in Sweden.

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Emma Olbers on sustainability in the design industry

Emma Olbers is a product designer and creative director based in Stockholm. She has won numerous awards, including this year’s designer of the year by Elle Decoration and sustainability profile of the year by Residence Magazine. Her work towards a more sustainable furniture production has caused ripples through the global design industry.