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The Innovators by Scandinavian MAN - Fredrik Ekström (Tretorn) on sustainability and changing a brand from within

Fredrik Ekström (Tretorn) on sustainability and changing a brand from within

01/31/20 • 95 min

The Innovators by Scandinavian MAN

Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn.

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Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn.

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