The Innovators by Scandinavian MAN

Alex Mustonen is co-founder and partner of New York-based design office Snarkitecture. Together with his partners Daniel Arsham and Ben Porto, they have done some of the most talked-about spaces in design, fashion and architecture, including work for Kith, COS, and Bolon.

Tretorn is one of Sweden’s oldest and most iconic outdoor brands. Lately, the brands have been spearheading the work towards more sustainable production. A work that has been lead by their Creative Director Fredrik Ekström, who founded the brand’s Eco Essentials Initiative and has run all their collaborations, including the latest one with British designer Nigel Cabourn.

”We like the sensibility of Nordic brands.” Eric Jennings is the former vice president and fashion director, menswear, home and beauty at Saks Fifth Avenue. Erik Ulin is the former CEO of J.Lindeberg US and President of Men's Fashion for UBM. Together they have formed E2 Brand Management, a consultancy firm focused on helping brands establish themselves on the North American market. They have a lot to say about the state of menswear.

"Men are very calculated in the decisions that they make." Jeremy Kirkland is a New York-based menswear and tech consultant and the founder of the Blamo! Podcast. On his show, he interviews people that shape the menswear industry (not unlike The Menswear Shift), be he also covers culture and technology. In this conversation, Jeremy talks about his rise within the industry and his thoughts on the evolution of menswear. Enjoy!

Thanks to Helio coworking spaces for hosting us in their pod studio. The music in the shows is produced by Nils Lundberg.

”Unless you have the values of being a good person inside, it doesn't matter what you wear. You will look like a jerk." Michael Hainey is one of the most influential editors of present day. For 16 years, he was the Deputy Editor of GQ Magazine, before moving to Esquire almost two years ago, becoming their executive director of editorial. This is a conversation about the state of menswear today, how men’s yearning for storytelling has changed the conversation, and why we have more style icons today than ever before. Michael had a lot to say. Enjoy!

Thanks to Helio coworking spaces for hosting us in their pod studio. The music in the shows is produced by Nils Lundberg.