HR, We Have a Problem - The shared responsibility between HR and marketing to build a better employee experience.
Explicit content warning
02/29/24 • 27 min
In this special episode* of HR, We Have a Problem, Sapient Insights Group CEO and Managing Partner Teri Zipper engages in a lively discussion with Celia Fleischaker, Chief Marketing Officer at isolved, about the evolving relationship between marketing and HR and the employee experience. From an employer’s brand to recruitment marketing to HR’s reputation, there is more HR and marketing crossover than ever before. They explore the shifting dynamics of organizational silos, the impact of employee experience on business outcomes, and the collaborative efforts between marketing and HR in driving a better workplace culture.
Key points include:
↪️ How shared responsibility between marketing and HR fosters a holistic approach to enhancing the employee experience, leveraging cross-functional strengths to drive positive organizational outcomes.
↪️ Why an organization's brand is pivotal in attracting and retaining talent, necessitating HR's involvement in communicating and reinforcing the brand proposition to applicants and employees.
↪️ When prioritizing employee experience results in tangible benefits like improved retention, customer experience, and strengthening the organization's brand proposition.
↪️ Why the ethical deployment of AI to enhance the employee experience can also address job insecurity concerns.
*This episode is sponsored by isolved.
Don’t miss this exciting thought leader conversation! Follow the hosts and companies mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Teri Zipper
Instagram | Twitter | LinkedIn
Celia Fleischaker
isolved
In this special episode* of HR, We Have a Problem, Sapient Insights Group CEO and Managing Partner Teri Zipper engages in a lively discussion with Celia Fleischaker, Chief Marketing Officer at isolved, about the evolving relationship between marketing and HR and the employee experience. From an employer’s brand to recruitment marketing to HR’s reputation, there is more HR and marketing crossover than ever before. They explore the shifting dynamics of organizational silos, the impact of employee experience on business outcomes, and the collaborative efforts between marketing and HR in driving a better workplace culture.
Key points include:
↪️ How shared responsibility between marketing and HR fosters a holistic approach to enhancing the employee experience, leveraging cross-functional strengths to drive positive organizational outcomes.
↪️ Why an organization's brand is pivotal in attracting and retaining talent, necessitating HR's involvement in communicating and reinforcing the brand proposition to applicants and employees.
↪️ When prioritizing employee experience results in tangible benefits like improved retention, customer experience, and strengthening the organization's brand proposition.
↪️ Why the ethical deployment of AI to enhance the employee experience can also address job insecurity concerns.
*This episode is sponsored by isolved.
Don’t miss this exciting thought leader conversation! Follow the hosts and companies mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Teri Zipper
Instagram | Twitter | LinkedIn
Celia Fleischaker
isolved
Previous Episode
Spilling the Tea on HR Tech - HR’s role in supporting employee well-being and breaking HR tech news.
In this Spilling the Tea on HR Tech episode, Sapient Insights Group Chief Research Officer and Managing Partner Stacey Harris and Sapients Insights Group Director of Research Cliff Stevenson discuss upcoming events, including the Oracle Application Summit and the Workday Innovation Summit. The hosts also announced a new cohort-based immersive program launched by Sapient Insights Group called "Building an Adaptable HR System Strategy" - a six-month virtual series starting this spring.
Other key topics include:
↪️ Compensation analysis company Compa closed a $10 million Series A funding round - highlighting continued interest in HR tech investments despite overall decreased investment rates in the industry.
↪️ Ceridian rebrands as Dayforce, emphasizing its flagship product, Dayforce, and expanding beyond traditional benefits administration into broader HR applications.
↪️ Carl Eschenbach was named CEO of Workday, signaling potential shifts in strategy and partnerships as the company focuses on international growth and customer service.
↪️ Sesame Street character Elmo's Twitter post spotlighting workplace stress and mental health issues reminds HR professionals of their essential role in addressing employee well-being and creating supportive work environments.
Don’t miss this exciting thought leader conversation! Follow the hosts and companies mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Teri Zipper
Instagram | Twitter | LinkedIn
Stacey Harris
Instagram | Twitter | LinkedIn
Cliff Stevenson
Next Episode
Spilling the Tea on HR Tech - The national spotlight on AI safety, transparency and organizational trust turns to Washington + new developments in acquisitions in payroll and talent management solutions.
In this episode of Spilling the Tea on HR Tech, Sapient Insights Group Chief Research Officer and Managing Partner, Stacey Harris, and Sapients Insights Group Director of Research, Cliff Stevenson, discuss crucial topics surrounding AI and its implications for HR, platform enhancements, and upcoming industry events. Their conversation turns to broader AI safety concerns addressed by the current administration, highlighting the significance of transparency and trust in leadership.
Key points covered include:
↪️ Recent shifts within OpenAI and Great Place to Work highlight the importance of trust and transparency in organizational leadership.
↪️ Claro's AI-powered labor market reports offer valuable external data for workforce planning, presenting complex data in a user-friendly format to assist decision-making processes.
↪️ The establishment of the AI Safety Institute Consortium (AISIC) signifies a significant step towards ensuring AI safety and ethics in various sectors, including HR.
↪️ Updates regarding platform enhancements and new payroll rollouts showcase efforts towards enhancing user experience and functionality, as seen in Ramco and HiBob.
↪️ AI's role in streamlining content creation and distribution challenges traditional journalism standards, raising concerns about the potential compromise of journalistic integrity.
Don’t miss this exciting thought leader conversation! Follow the hosts mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Stacey Harris
Instagram | Twitter | LinkedIn
Cliff Stevenson
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-hr-huddle-236041/hr-we-have-a-problem-the-shared-responsibility-between-hr-and-marketin-45850554"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to hr, we have a problem - the shared responsibility between hr and marketing to build a better employee experience. on goodpods" style="width: 225px" /> </a>
Copy