The Home Service Small Business Spotlight

Your host, Arthur Yon, talks with the CEO and Founder of Nuclear Networking, Tyler Horsley. At Nuclear Networking, they create and harness dynamic marketing technology to provide tailored solutions based on your unique challenges and goals as a business. Their proprietary, AI-driven software streamlines campaign data to provide efficient and superior insights that outmatch their fiercest competitors in the digital marketing space.

To learn more about Tyler's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Your host, Arthur Yon, talks with the Owner of Tax Goddess Business Services, Shauna A. Wekherlien. Shauna's journey is as fascinating as it is inspiring. She began her career with a degree in astrophysics, but a personal incident involving her mother's IRS notice and the lack of proper advice on reducing her tax bill led Shauna to transition into tax strategy. This transition was not a mere switch; it was an educational journey that saw her become a CPA, a certified tax coach, and a certified tax strategist. Today, she ranks among the top three tax strategists in the country, helping clients achieve an average tax rate of 6% and legally minimize their taxes.

Shauna's approach to tax strategy is not about a single magic bullet but a combination of strategies that can bring the tax rate down. She shared practical examples like purchasing a truck for business purposes and the importance of using it more than 50% of the time for business to make it deductible. She also debunked myths about writing off everything related to marketing and advertising expenses and clarified that only certain work clothing, like polo shirts with company logos, are deductible.

With an impressive track record of saving businesses nearly $13 billion in taxes, Shauna emphasized the importance of starting tax planning early in the year to maximize deductions. She also shed light on the current situation with the IRS and its limited resources for auditing. Due to funding cuts, the IRS has been able to hire only 20,000 agents instead of the intended 87,000. This has led to a focus on individuals with a taxable income of one million or more, making it crucial for small businesses to keep their taxable income below this threshold or utilize legal tax strategies to lower their income.

To learn more about Shauna's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Your host, Arthur Yon, talks with the Owner and CEO of The Immortal Man, Eric Rogers. Eric's life story is a testament to the human spirit's resilience. His childhood, marred by traumatic experiences set him on a path of pain and addiction. Eric's recount of his battle with addiction is harrowing – a journey through extreme usage, drug-induced psychosis, and a life devoid of hope.

The pivotal moment came when Eric, consumed by despair, contemplated ending his life. It was in this darkest hour that he found the strength to choose life over death. This decision marked the beginning of his transformation. Eric's story is a powerful reminder that no matter how far one has fallen, it's never too late to turn things around.

Eric's organization, The Immortal Man, is more than just a program; it's a lifeline for men seeking to reclaim their lives. Eric helps men unlock their God-given potential and develop into influential leaders. He emphasizes the importance of understanding one's mission, core values, and purpose in life. It's about being purpose-driven rather than money-driven and creating an environment where growth is not just possible but inevitable.

To learn more about Eric's work, click HERE, HERE, and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Your host, Arthur Yon, talks with the Founder and President of, Kyle Chadwick.

In this episode, Arthur Yon interviews Kyle Chadwick, a real estate broker and owner, who shares his journey from biology to real estate. Kyle discusses his business's growth, his approach to client challenges like poor credit, and recounts a successful property flip during COVID-19, detailing the extensive renovations and the necessity of creativity during the pandemic. Arthur praises Kyle's success and invites listeners to connect with his firm. Arthur wraps up by thanking listeners and encouraging HR tech leaders to participate in future episodes.

To learn more about Kyle's work, click HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Your host, Arthur Yon, talks with the CEO of Core Matters, Ryan Englin. Ryan's journey into the heart of the home service industry began with a mission to "make the trades cool again." He observed a societal shift that undervalued the importance of field technicians and construction workers. Ryan's goal is to restore the appeal and respect these professions deserve, countering the narrative that has led many to overlook the impact of these essential jobs.

Ryan highlighted that the home service industry's hiring practices have remained stagnant while the world around it has evolved. The industry must adapt and confront the misconceptions about trade professions to attract the workforce it needs.

To draw in exceptional talent, Ryan advises against belittling competitors. Instead, businesses should focus on promoting their positive attributes, fostering a strong company culture, and emphasizing a higher purpose beyond the paycheck. This approach not only attracts candidates but also builds a community within the company.

To learn more about Ryan's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.