The Home Service Small Business Spotlight - 46 - Unleashing the Power of Video: How to Dominate the Home Service Industry with Cornerstone Marketing Solutions' Jonathan Bannister

46 - Unleashing the Power of Video: How to Dominate the Home Service Industry with Cornerstone Marketing Solutions' Jonathan Bannister

12/06/23 • 48 min

The Home Service Small Business Spotlight

Your host, Arthur Yon, talks with the Marketing Staff of Cornerstone Marketing Solutions, Jonathan Bannister. Jonathan's journey is nothing short of inspiring. He started his career as a police officer in Biloxi, Mississippi. However, after having three kids in quick succession, his wife's concerns about his safety led him to consider a career change.

Jonathan had previous experience in sales, real estate, and the casino industry, where he worked his way up from a valet to a pit boss. But he soon realized that being a business owner was his true calling. He describes himself as a terrible employee due to his outspoken nature and desire for efficiency.

In 2014, Jonathan connected with a friend who was developing mobile apps and decided to join him in selling them. He targeted golf courses, offering them a free app that would allow them to send push notifications to golfers. However, during his sales pitches, he discovered that many business owners also needed help with their websites and SEO. Despite his limited knowledge of digital marketing, Jonathan agreed to assist them and quickly learned on the job.

In 2016, Jonathan officially founded Cornerstone Marketing Solutions and focused on serving the home service industry. With the majority of his clients already being in this space, he found his niche.

To learn more about Jonathan's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

To learn more about Jonathan's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Previous Episode

45 - The Best Payment Processing Solution for Home Service Businesses with PayProudly's Jeff Maine

Your host, Arthur Yon, talks with the Founder and CEO of PayProudly, Jeff Maine. Jeff is a finance graduate from Saint Louis University and didn't initially plan to work in the payments industry. However, he was drawn to it and started his first payment company in 1999. Over the years, Jeff has gained experience in various aspects of the payments business, including check processing and mergers with other companies.

Jeff's inspiration for PayProudly came from a desire to bring clarity to business owners in the payments industry. He noticed that many business owners had a negative perception of credit card salespeople and didn't fully understand their payment processing rates and procedures. Jeff and his team wanted to take a consultative approach, educating business owners on how to process payments efficiently and cost-effectively. They also wanted to give back to the community, so they set up a charity account and donate a percentage of their earnings to organizations important to their business owners.

Jeff introduced the concept of "planting shade for others," which means creating a positive and enjoyable experience for business owners. By offering exceptional service and building strong relationships, PayProudly aims to become the preferred choice for payment processing, making it difficult for competitors to even get a foot in the door. They believe in doing what's right for their customers every day, even if it means not charging excessive fees.

To learn more about Jeff's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.

Next Episode

47 - Building Your Business Empire: Lessons from the Top with PropertyGuys' Karim Kerachni

Your host, Arthur Yon, talks with the State Director Of Franchise Development of PropertyGuys and Co-Founder of Steamates, Karim Kerachni. Karim is a man of many talents, born in Canada, raised in France, and armed with an MBA, Kareem began his professional journey in sales and management in France. His career took a significant turn when he returned to Canada in 2014, where he continued to work in sales and management for a home security and smart home company.

His entrepreneurial spirit led him to Halifax, where he started his own cleaning company, Steamatic. The company quickly grew, opening another branch in Ottawa. Today, Karim is looking to franchise his cleaning company and is also involved in franchise development for PropertyGuys.com.

Karim is passionate about the value of franchising. He believes it offers entrepreneurs the opportunity to operate under an existing brand with established systems and processes. This model, he explains, brings immense value to clients and can significantly impact the lives of entrepreneurs who become franchisees.

To learn more about Karim's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.