#002 – How To Lead A Successful Discovery Call with Shelley Ugyan

Explicit content warning

03/15/18 • 44 min

In this week’s episode, I interview Shelley Ugyan, Best Selling Author, and Cognitive Behavioural Specialist, on how to lead a successful discovery call with clarity, openness, and confidence.
Shelley is a board-certified health counselor, Masters Counselling, CBT specialist, and successful solopreneur who helps transform the lives of coaches all over the world. Shelley’s work as a mindset strategy coach for online entrepreneurs transforms the income and lifestyle of coaches who are looking to align their soul’s purpose, get out of their own way once and for all and master the game-changing foundations that help them THRIVE in their business.
Shelley empowers coaches to unite SOUL with STRATEGY to master absolute clarity, confidence and success in their business to solidify those 5 figure months (and sometimes WEEKS) in a way that FEELS AMAZING! Her background as a certified educator, Best Selling Author, Cognitive Behavioural Specialist, and trauma hypnotist bring an element of compassion, clarity, and purpose to her work and her motivation and DRIVE is contagious!
Shelley’s clients include coaches and therapists around the world, who are celebrating their own huge successes including thousands of online sales and business scaling for multinational success.
In this interview, Shelley and I discuss the following topics:
* Why the discovery call is such a key part of running a successful nutrition business
* The #1 mistake that practitioners make during the discovery call
* What to do before a discovery call to show up confident and prepared
* Why you need to set boundaries around the call to avoid getting stuck
* How to use Active Listening to connect emotionally with your prospect
* Why you should avoid scripts for the initial consultation
* How to deal with the “money objection” without buying into the prospect’s story
* How to challenge your prospect’s statements in a respectful and positive way
* What to do when a prospect says “I want to think about it”
* and much more...
Enjoy the show!
Show Notes
Find Shelley Online:
Website: shelleyugyan.com (click here to access her discounted coaching program)
Social: Facebook | Twitter | Instagram
Book Recommendations:
I Need Your Love – Is That True? by Byron Katie
The Fire Starter Sessions by Danielle Laporte
Millionaire Mindset by Jason Mark
You Are A Badass At Making Money by Jen Sincero
Mentors and Influences:
James Stabler

Previous Episode

#001 – Welcome To The Holistic Nutrition Hub Podcast

Back when we started working on Hub in January of 2017, having a podcast seemed like an impossible task. We didn’t have the technical knowledge nor did we have the time to learn it. We were too busy building what you now know as the Hub.
Today, we’re lucky to be running a platform that supports over 600 nutrition practitioners in their efforts to streamline their businesses and provide their clients with the best experience possible.
Lynne mentioned the idea of the podcast a few months back. This made me very excited but also scared the hell out of me. It took me a couple of months to get my head wrapped around the idea, and last month (January 2018) I said: “let’s do it”.
We planned to have the first episode recorded and published by the end of February, which we somehow managed to accomplish. I’m slowly learning that putting seemingly impossible deadlines on scary projects forces you to actually get things done when you might otherwise be too scared to move forward.
In this first episode, Lynne and I discussed the following topics:
* What got Lynne interested in Nutrition in the first place
* Why she decided to make a career out of it
* What she struggled with the most when she started consulting
* Why she shifted her consulting model and how it impacted her clients’ results
* How the idea of the Hub came to her
* What problems we ran into during the early days of the Hub
* Where we are now and what we have planned for the next few months
We’re very excited to bring you this first episode and we look forward to many more to come. In the future, we’ll be interviewing experts in the fields of business, marketing, copywriting, consulting, psychology, nutrition, and more. Our goal is to bring you the best information possible to succeed with your nutrition business.
If you have any guest requests or suggestions, we’d be happy to hear them!
PS: the quality of this recording isn’t perfect, so please excuse us for this one. We’ll do better next time 😉
Enjoy the show!

Next Episode

#003 – Write Your Own Website Copy And Blog with Krista Goncalves

In this week’s episode, I interview Krista Goncalves, Professional Copywriter & Business Coach, on how to write your own website copy and blog like a pro.
Krista Goncalves is a former Holistic Nutritionist, turned Copywriter & Brand Clarity Coach for Health & Wellness Practitioners.
She lives in Kelowna BC with her husband and two young, active kids.
When she’s not writing (or being a complete word-nerd), she’s outdoors hiking, paddleboarding or doing bootcamp in the park or on a beach!
While Krista enjoyed her combined 10 years as a Fitness Trainer, Bootcamp company owner & Women’s Health Expert, she’s now incredibly passionate about helping other Health Pro’s to “juice up their online businesses” with her blog & web content writing, and business coaching resources on her own website and blog: Making Lemonade with Krista Goncalves.
In this interview, Krista and I discuss the following topics:
* How Krista shifted from being a Nutrition Practitioner to being a full-time Copywriter
* What the main differences between copywriting and blogging are
* Why you need a blog for your business, even if you practice mostly in person
* How to write your first blog post as a new business owner
* How often you should post on your nutrition business blog
* What your visitors should find on your “about me” page
* Why being authentic in your writing can help you convert visitors to potential clients
* How to overcome the fear of writing for your website and your blog
* and much more...
Enjoy the show!
Show Notes
Find Krista Online:
Website: kristagoncalves.com
Social: Facebook | Twitter | Instagram
Book Recommendations:
The Perfect Day Formula – Craig Ballantyne
The Guide to Elevating Your Wellness Brand in 3 Actionable Steps – Krista Goncalves