048: Traditional Marketing is Doomed – What to Do Instead [with Hessie Jones]

11/24/15 • 32 min

No one has ever accused marketers of being liars, until you read the book, ‘Evolve, Marketing (as we know it) is Doomed,’ by Hessie Jones and Daniel Newman. In this guest appearance by Hessie, CEO of ArCompany in Toronto, Jayme Soulati quizzes Hessie to get to the bottom of whether marketers are liars, or not. It's an intriguing question with an even-more intriguing answer. Throughout the discussion, Hessie shares her keen insights from her breadth of experience in the corporate world circling around data analytics and marketing. Using the knowledge of those who contributed to her book, Hessie brings a perspective to the show about what's actually happening in marketing today.

Together, Jayme and Hessie share food for thought on the future and evolution of marketing in its current state of disruption. Listen to the end in the Heart of the Matter when John Gregory Olson chimes in to add his thoughts, too. Buy Hessie Jones's Book, Evolve

Buy Hessie Jones and Daniel J. Newman's Book right here, 'Evolve, Marketing As We Know It Is Doomed'

Episode Highlights • Why marketers can certainly be considered liars • Insights into the millennial think tank with several takeaways • A sense of where we are today; can you say ‘bubble?’ • Two examples of companies doing marketing well • Essential tips for daily marketing practice About Hessie Jones As a seasoned digital strategist, Hessie Jones continues to challenge the notion of complacency. With extensive experience in technology including start-ups, banking, advertising and social media, Hessie has held management positions at Yahoo!, Citi, ONE Advertising and Aegis Media.Hessie is the author of EVOLVE: Marketing (as we know it) is Doomed!

As an active writer for Switch & Shift, SAP, Talent Culture, Huffington Post, and Steamfeed, Hessie is a purveyor for understanding and adapting to change: in marketing practices, in communication, in understanding the evolving consumer mindset and behavior. Currently, Hessie is the Founder of ArCompany, helping companies realize the value of social intelligence and its impact on the inevitable next level of social business. She’s also a cellist, MBA guest lecturer, wife and hockey mom.

Buy Hessie Jones and Daniel J. Newman's Book right here, 'Evolve, Marketing As We Know It Is Doomed'

Previous Episode

047: Social Media Marketing – Power Tips for Building Your Brand [Lightning Round]

In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati do the volley dance and share tips back and forth about social media marketing. It’s their attempt to rescue marketers’ image from Episode 045 ‘Did Marketers Kill Social Media?’ Hat tip to Jayson deMers who writes on Forbes who is the king of listicles and is crushing it with his content. We were both inspired by a blog post he wrote on 100 Social Media Marketing Tips, although we didn't copy or steal; we just got ideas...OK, Jason? Here’s a bit about what you will hear in this episode:

Why social media goals are still important
Frequency of posts and quality of followers
How you can influence your brand
Who are you on social media and how can you improve presentation
What happens if you burn out?
More so, what happens if Twitter disappears? Resources Mark W. Schaefer’ blog with guest author Kerry Gorgone speaking about legal implications with hashtags Shonali Burke, who is the consummate PR maven, checking opt-in tools for The Social PR Launchpad

Next Episode

049: Don’t Be a Social Media ‘Squatter’ [Earned vs. Owned Media Strategy]

How do brands survive today to reach customers and prospects? Think about your own brand and how consistently it engages on social media channels. Are you established in business long enough to remember the days of yore when traditional marketing and media were the recipe for success?

It may very well be that social media is already waning. Look at all the daily changes on YouTube with its new subscriber offering, Facebook (all the time), Twitter trying to be profitable, and G+ (on its way out the door). When you listen to the classic Ted talk by Simon Sinek in 2009, you are reminded that 'people buy why.' Brands are brands because people are curious, they want to be at the front of the pack, they want a relationship, and they want to be loyal. That's human behavior. If social media died, well, you're going to need to listen to The Heart Of The Matter at the end of the show to see what you might do when it dies, as we knew it. And, Jayme summarizes it neatly -- it's not what if, it's when. Join us, John Gregory Olson and Jayme on another episode of The Heart Of Marketing. Shout Out Shakirah Dawud, Deliberate Ink Simon Sinek, Start With Why