The Client Journey: How to Turn Cold Leads into Hot Leads
10/22/20 • 23 min
Hello Heart Centered Entrepreneurs! This week’s episode is a replay of one of my facebook live trainings. Let’s talk about lead nurturing and how to turn your cold leads into the hot leads that will get on a sales call with you. We’ll go over the process, step-by-step, to transform your leads. Listen all the way until the end for a Q+A session!
Before you even begin your sales process, you should start by building a targeted audience: adding 10-20 people a day who would be your ideal client. Once you have built your audience, we can talk about the clientele journey and how you should funnel your clients.
Step 1 - Content Distribution: choose the platform where your ideal clients will be, and use that platform to distribute content that will elicit a reaction from the right audience. How do you produce content that gets a reaction? Make sure your content asks questions that are niche-specific. If you never ask your clients any questions, you’ll never get any answers. Create content that is emotional and that will generate feelings that will encourage them to engage.
Step 2 - Subscribe: That doesn’t just mean emails - it means getting the people who have been engaging with your content more free value. This can include a facebook group, an email list, or anything that is free, but also exclusive that they can subscribe to with a call-to-action.
Step 3 - Commit: You want people to love what you do without a shadow of a doubt, and to be so nurtured that getting on a sales call with you is a no brainer. When you give someone so much free value, they want to give back to you. Have 1:1 communication in your DMs to give them even more customized value.
Here is your client journey:
Client becomes a part of your audience > they see your content distribution > they start engaging > they subscribe to your system and methodology > you get them committed through 1:1 personalized help > you get them to a place where they are now a paying client
Follow this process and you’ll get EXACTLY what you’re looking for!
Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!
👉🏼 Schedule your CCI money making call today!
Connect with Reuben
🎥 YouTube
Hello Heart Centered Entrepreneurs! This week’s episode is a replay of one of my facebook live trainings. Let’s talk about lead nurturing and how to turn your cold leads into the hot leads that will get on a sales call with you. We’ll go over the process, step-by-step, to transform your leads. Listen all the way until the end for a Q+A session!
Before you even begin your sales process, you should start by building a targeted audience: adding 10-20 people a day who would be your ideal client. Once you have built your audience, we can talk about the clientele journey and how you should funnel your clients.
Step 1 - Content Distribution: choose the platform where your ideal clients will be, and use that platform to distribute content that will elicit a reaction from the right audience. How do you produce content that gets a reaction? Make sure your content asks questions that are niche-specific. If you never ask your clients any questions, you’ll never get any answers. Create content that is emotional and that will generate feelings that will encourage them to engage.
Step 2 - Subscribe: That doesn’t just mean emails - it means getting the people who have been engaging with your content more free value. This can include a facebook group, an email list, or anything that is free, but also exclusive that they can subscribe to with a call-to-action.
Step 3 - Commit: You want people to love what you do without a shadow of a doubt, and to be so nurtured that getting on a sales call with you is a no brainer. When you give someone so much free value, they want to give back to you. Have 1:1 communication in your DMs to give them even more customized value.
Here is your client journey:
Client becomes a part of your audience > they see your content distribution > they start engaging > they subscribe to your system and methodology > you get them committed through 1:1 personalized help > you get them to a place where they are now a paying client
Follow this process and you’ll get EXACTLY what you’re looking for!
Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!
👉🏼 Schedule your CCI money making call today!
Connect with Reuben
🎥 YouTube
Previous Episode
A Conversation With Lauren Smith: the Master Your Mind, Business & Life Podcast
This episode is a repost of a show I was on called the Master Your Mind, Business & Life Podcast with Lauren Smith! Be sure to check out her other episodes here!
In my conversation with Lauren, I talked about how I transitioned from working construction and manual labor to being a business coach in the fitness industry. I always knew there was something more for me out there. I was good at a lot of things growing up... but I wasn’t great. It was my wife Terri pushing me out of my comfort zone and inspiring me to reach for greatness was such a turning point for me.
Here’s what we go over in this interview:
- Mindset: working through tearing down who I thought Reuben was and rebuilding from the ground up.
- Belief: The only way you can do something consistently long term is through belief.
- The barriers to growth: Necessities vs. optimizations (check out episode 4 for more about these!)
- Knowing your numbers: once you know your numbers and improve them, you will improve the results. Your numbers are the best accountability partner you can find!
- What to track: how many targeted audience members came into your sphere? Did they become qualified lead? How many nurturing conversations did you have? How many sales calls did you have? Where did your last clients come from? If something is not repeatable, it’s not sustainable.
- The path of least resistance: focus on what platform is working for you and stick with it!
- Do you really need paid marketing? You should only move into paid marketing when it’s tactical and when you need it.
Remember: the greatest teacher is experience!
Be sure to check out Lauren’s podcast for more awesome episodes!
🎙Master Your Mind, Business & Life Podcast with Lauren Smith
Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!
👉🏼 Schedule your CCI money making call today!
Connect with Reuben
🎥 YouTube
Next Episode
The Mountain Series: 3 Pitching Pitfalls You DON’T Want to Make
Hello Heart Centered Entrepreneurs! Welcome to the third installment of the Mountain Series, so you might hear some of the beautiful noises of nature in the background of this episode!
Let’s talk about 3 ways you should NOT pitch your services. Mindset around selling is so important, and to be business-savvy and heart-centered, that doesn’t mean you shouldn’t do sales... it just means you do sales in a way that doesn’t feel pushy or aggressive, but rather, serving the world to the best of your capabilities.
The world needs your gifts. The world needs to be taught by you and served by you.
Pitches that DON’T work:
- The Pamphlet Pitch: you know what I’m talking about... you send this MASSIVE 30 page message on WHY they need your service, what the price is, how much they’ll go down the drain if they don’t have your service, why you’re the best person for it, and a link to your website for them to purchase.
- The Piss on You Pitch: this is when someone pitches to you with an insult... like how bad you’re doing and how their service could help you. Don’t tell them what they’re doing wrong, instead, ask them questions and THEN give advice. People don’t want negative, unsolicited advice.
- The Premature Pitch: this is when you pitch your services too soon. You need to have a warming mechanism to warm up those qualified leads so that they get to know you. You usually only have one opportunity to pitch to someone, so make sure they are adequately warmed up before you do!
Love the show? Leave us a 5 star review below, and be sure to tag us on instagram!
👉🏼 Schedule your CCI money making call today!
Connect with Reuben
🎥 YouTube
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