The Client Journey: How to Turn Cold Leads into Hot Leads

Hello Heart Centered Entrepreneurs! This week’s episode is a replay of one of my facebook live trainings. Let’s talk about lead nurturing and how to turn your cold leads into the hot leads that will get on a sales call with you. We’ll go over the process, step-by-step, to transform your leads. Listen all the way until the end for a Q+A session!

Before you even begin your sales process, you should start by building a targeted audience: adding 10-20 people a day who would be your ideal client. Once you have built your audience, we can talk about the clientele journey and how you should funnel your clients.

Step 1 - Content Distribution: choose the platform where your ideal clients will be, and use that platform to distribute content that will elicit a reaction from the right audience. How do you produce content that gets a reaction? Make sure your content asks questions that are niche-specific. If you never ask your clients any questions, you’ll never get any answers. Create content that is emotional and that will generate feelings that will encourage them to engage.

Step 2 - Subscribe: That doesn’t just mean emails - it means getting the people who have been engaging with your content more free value. This can include a facebook group, an email list, or anything that is free, but also exclusive that they can subscribe to with a call-to-action.

Step 3 - Commit: You want people to love what you do without a shadow of a doubt, and to be so nurtured that getting on a sales call with you is a no brainer. When you give someone so much free value, they want to give back to you. Have 1:1 communication in your DMs to give them even more customized value.

Here is your client journey:

Client becomes a part of your audience > they see your content distribution > they start engaging > they subscribe to your system and methodology > you get them committed through 1:1 personalized help > you get them to a place where they are now a paying client

Follow this process and you’ll get EXACTLY what you’re looking for!

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