
Belittling Marketing in the Health and Wellness Industry
07/12/22 • 18 min
I recently re-entered the world of 'mainstream exercise' by joining up with a friend at a local gym. I was quite stunned... and disgusted by the marketing that was plastered all over every available space at the gym. Most of it was conflicting nutrition advice and all of it was belittling. It made me think how terrible this sort of messaging is and how things really need to change if we are going to genuinely encourage people to take responsibility for their health.
I recently re-entered the world of 'mainstream exercise' by joining up with a friend at a local gym. I was quite stunned... and disgusted by the marketing that was plastered all over every available space at the gym. Most of it was conflicting nutrition advice and all of it was belittling. It made me think how terrible this sort of messaging is and how things really need to change if we are going to genuinely encourage people to take responsibility for their health.
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To Eat Healthy Food, First Begin with a Healthy Relationship with Food
Why do so many people want to look after themselves better and make better food choices... but don't? Why do many improve their health and food choices for a little while.... but not a lifetime? Because its not really about the food... its about how we think and feel about food. And ourselves for that matter. If you start there, then you will get permanent change.
Next Episode

Having a Healthy Relaionship with Food is Just as Important as Having a Healthy Relationship with Exercise....
Not only is just as important... its part of having a healthy relationship with food! You can not have one without the other.
Do you 'track' your exercise? I.e. do you track heartrate, exertion, calories burned and other 'numbers'? In this episode I explore how this might be detrimental to your overall health... especially your mental health.
Is it more important to you that you burn a lot of calories.... or is it more important that you enjoy what you are doing and listen to your body?
Just a few things I ask you to ponder if you choose to tune in to this one.
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