
Julia Vastrik: How to strengthen company culture in the WFH era
07/30/24 • 35 min
We’re in the age of remote and hybrid working, and our physical distance from one another is having a huge impact on company culture.
Previously, grabbing lunch or a drink after work was easy. But now, even small talk needs to be consciously brought into our scheduled Slack calls to avoid things becoming too transactional.
This new way of working can lead to serious challenges like feeling disconnected from colleagues and the company mission, lacking motivation, and experiencing loneliness.
So what’s the way forward?
In this episode, we speak with Julia Vastrik, an agile coach and team facilitator, about how we can strengthen company culture in a remote/hybrid workplace.
Julia offers loads of great advice, which we’ve summarized for easy reference:
Building Trust and Relationships
We’re a much more effective team when we like the people we work with.
- Get to know people through small talk
- Use ice breakers, team rituals
- Virtual lunches, coffees
- Encourage silliness for personalities to shine
- Learning together e.g. book clubs, communities around certain topics like AI
- For big meetings, use breakout rooms
- Organize face-to-face activities - both for work and fun
Communication
A lot of information is lost in written communication.
- Use a good balance of synchronous and asynchronous communication
- Have explicit agreements on communication and how to run meetings
- With written communication, the giver needs to be overly friendly (emojis, kind greetings), the receiver overly accepting that they may perceive the tone wrong
- Use audio and video to prevent misinterpretation
Productivity and Collaboration
- Set clear goals for teams and individuals
- Create working agreements e.g. working hours, punctuality, documentation, ways of working, etc
- Co-create - brainstorm solutions and make decisions together to boost a feeling of belonging
Continuous Improvement
Little changes sum up to bigger improvements over time.
- Retrospectives, post-mortems & team discussions
- Experiment
- We’re never in an ideal state - there’s always room for improvement
Psychological Safety
Feeling safe to be not perfect, to make mistakes, to be a human.
- Mistakes happen and they are a learning opportunity
- Have leaders model this behavior
Other Resources:
The book Julia recommends to read is called The Culture Map, by Erin Meyer.
The virtual ‘body doubling’ clubs Harv mentioned are flow.club and flown.com.
Follow Julia on LinkedIn: https://www.linkedin.com/in/julia-vastrik/
Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.
This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.
We’re in the age of remote and hybrid working, and our physical distance from one another is having a huge impact on company culture.
Previously, grabbing lunch or a drink after work was easy. But now, even small talk needs to be consciously brought into our scheduled Slack calls to avoid things becoming too transactional.
This new way of working can lead to serious challenges like feeling disconnected from colleagues and the company mission, lacking motivation, and experiencing loneliness.
So what’s the way forward?
In this episode, we speak with Julia Vastrik, an agile coach and team facilitator, about how we can strengthen company culture in a remote/hybrid workplace.
Julia offers loads of great advice, which we’ve summarized for easy reference:
Building Trust and Relationships
We’re a much more effective team when we like the people we work with.
- Get to know people through small talk
- Use ice breakers, team rituals
- Virtual lunches, coffees
- Encourage silliness for personalities to shine
- Learning together e.g. book clubs, communities around certain topics like AI
- For big meetings, use breakout rooms
- Organize face-to-face activities - both for work and fun
Communication
A lot of information is lost in written communication.
- Use a good balance of synchronous and asynchronous communication
- Have explicit agreements on communication and how to run meetings
- With written communication, the giver needs to be overly friendly (emojis, kind greetings), the receiver overly accepting that they may perceive the tone wrong
- Use audio and video to prevent misinterpretation
Productivity and Collaboration
- Set clear goals for teams and individuals
- Create working agreements e.g. working hours, punctuality, documentation, ways of working, etc
- Co-create - brainstorm solutions and make decisions together to boost a feeling of belonging
Continuous Improvement
Little changes sum up to bigger improvements over time.
- Retrospectives, post-mortems & team discussions
- Experiment
- We’re never in an ideal state - there’s always room for improvement
Psychological Safety
Feeling safe to be not perfect, to make mistakes, to be a human.
- Mistakes happen and they are a learning opportunity
- Have leaders model this behavior
Other Resources:
The book Julia recommends to read is called The Culture Map, by Erin Meyer.
The virtual ‘body doubling’ clubs Harv mentioned are flow.club and flown.com.
Follow Julia on LinkedIn: https://www.linkedin.com/in/julia-vastrik/
Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.
This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.
Previous Episode

Alfie Wenegieme: How to get better at finance
Without financial results, we can’t see the impact of the decisions we make on our agency’s profit.
In this episode we’re joined by Alfie Wenegieme, a seasoned chartered accountant with over 17 years of commercial finance experience. Alfie shares important metrics for us to understand, report, and improve on.
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Don't miss Alfie's expert advice and practical guidance.
Follow Alfie on LinkedIn: https://www.linkedin.com/in/alfie-wenegieme/
Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.
This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.
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Jenny Plant: Great Sales & Great PM - Can One Person Do It All?
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Jenny's podcast: https://accountmanagementskills.com/podcast
Follow Jenny on LinkedIn: https://www.linkedin.com/in/jennyplant/
Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.
This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.
The Handbook: The Agency Operations Podcast - Julia Vastrik: How to strengthen company culture in the WFH era
Transcript
Hi all, welcome back to the podcast. We're in the age of remote and hybrid working. There's a joke that every time you step out of your flat in London, you end up spending 50 pounds. That is a bit of an exaggeration. But the commute, the coffee, and the lunch all do add up. Not to mention the time savings. But there is a downside to this as well. I don't know about your workplace, but at my past agency, I certainly felt that the dynamic, friendly, fun
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