Discover How Understanding User Experiences Will Make You A Better Marketer

06/14/21 • 60 min

“Really great user experience, if done well, is completely invisible.” - Jared Spool
One of the most effective ways to increase word of mouth online or offline is through a fantastic experience worth sharing.
In other words, the user's experience should mean almost EVERYTHING to a marketer because it makes marketing easier!
In this episode we learn how to be a better marketer by deeply understanding the user and how they interact with our own products or better yet - how they accomplish their goals with our products.
PLUS
- Discover how to think about the user’s experience as a marketer
- Learn one powerful technique that will help you stay ahead of your competitors
- Find out what Jared does to disconnect and unwind after changing the world every day with better UX
Who is our guest in this episode?
Jared M. Spool is the Maker of Awesomeness at Center Centre – UIE.
If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.
In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development workshops, masterclasses, and conferences in the UX Design industry.
For 23 years he was the conference chair and keynote speaker at the now retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He is a co-author of Web Usability: A Designer’s Guide and Web Anatomy: Interaction Design Frameworks that Work.
You'll find his writing at uie.com. You can also follow his adventures on Twitter at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.
Grunt Workers rebranded to Specialist.PH where you can hire graphic designers, PPC specialists, and SEO specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Find freelancers at SpecialistHQ.com.

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Previous Episode

Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets

How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price?

In this episode, Josh Aston and his brand new company Above the Fold will explain how he’s bringing his 15 years of experience working at billion-dollar companies to small and medium-sized businesses.

PLUS

Josh will share with us what Above the Fold is exactly and what separates them from, well, the fold. He’ll give us examples of some of the campaigns he’s done in the short time he’s operated the company.

He will also share with us stories of success and failure in the digital marketing space, and how these experiences helped cement his status as a leader in the world of digital marketing.

Also, he’ll talk about how he got into marketing in the first place, finding that precious work/life balance, and the importance of collaboration even during the pandemic.

Grunt Workers rebranded to Specialist.PH where you can hire Klaviyo specialists, PPC specialists, and SEO specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Get freelancer recruiting done for you at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com

Next Episode

The “Phoenix Rising” Story Behind TAMAR - PLUS Discover How She Uses NLP Anchors In Her Marketing

Tamar Weinberg, a leader in the digital marketing and digital PR industry, battled depression for years...
In this episode, Tamar shares her story from being at the top of her game with getting published by a world-renowned book publisher to falling hard into postpartum depression and clawing her way out of that darkness to start a new business and being a light to others who may be on a similar journey.
Listen now to find out how Tamar got her new company featured on Gary Vaynerchuk’s show!
PLUS
When you listen to this episode, you’ll discover:
- 4 key ideas that helped Tamar renew herself and rise up from depression
- How community and professional help are powerful resources (and you have more people on your side than you know!)
- How to use NLP Anchors to help yourself AND to take your marketing to the next level
- How to compete in hyper-competitive commoditized markets without fear of losing
*This episode was recorded in 2020 and was reposted from our archive.
Grunt Workers rebranded to Specialist.PH where you can hire Google ads specialists, Meta ads specialists, and SEO specialists.

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