How to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content Strategy

09/18/24 • 36 min

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.

📌 What You'll Learn:

What are Jobs to Be Done (JTBD) keywords?
- Examples of JTBD keywords
- How to come up with JTBD keywords for your business
- JTBD conversion data
- Which JTBD keywords convert the highest.

💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.

📌 What You'll Learn:

What are Jobs to Be Done (JTBD) keywords?
- Examples of JTBD keywords
- How to come up with JTBD keywords for your business
- JTBD conversion data
- Which JTBD keywords convert the highest.

💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!

Previous Episode

Competitor Keywords: The Highest Converting Strategy in the Pain Point SEO Framework

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/

We discuss:
- Should you create landing pages vs. blog posts to target competitor keywords
- Vs. Keywords and a more advanced strategy of going after vs. keywords
- Alternatives Keywords
- Writing tips for going after competitor and vs. keywords
- and more!

Additional reading:
Landing page vs. blog posts:
https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/
Pain Point SEO:
https://www.growandconvert.com/seo/pain-point-seo/
Circuit Case Study
https://www.growandconvert.com/content-marketing/scaling-seo-traffic/

Next Episode

AI's Impact on Content Marketing in 2025: Search Changes, Content Generation, and New Survey Data

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.

Key Topics Covered:
[0:00] Introduction and episode overview
[1:00] Background on our recent travels and company retreat
[2:00] Two main aspects of AI in content marketing: content generation and search
[4:00] Changes in search behavior and SEO with AI tools
[6:00] Real examples of leads coming from ChatGPT
[8:00] How AI tools recommend content differently from Google
[11:00] Our analysis of AI tool recommendations vs Google rankings
[17:00] Why content still matters for AI visibility
[21:00] Changes in content consumption patterns
[24:00] The future of content distribution across channels
[29:00] AI content writing experiments and survey results
[36:00] Challenges with AI-generated content
[39:00] Survey insights on AI content adoption

💡 Key Findings:

70%+ correlation between Google rankings and AI tool recommendations
83% of surveyed marketers have published AI-assisted content
Major challenges remain with AI content quality and precision
Content remains crucial for visibility in both Google and AI tools

🔗 Resources Mentioned:

Full survey results coming soon at growandconvert.com/blog
Follow us on Twitter @growandconvert
Subscribe to our newsletter: growandconvert.com/newsletter

📱 Connect With Us:
Website: https://www.growandconvert.com
Twitter: @growandconvert
Newsletter: growandconvert.com/newsletter
Don't forget to subscribe for more insights on content marketing, SEO, and AI! New episodes every week.