043: The Natural Healing Powers of CBD with Pet Wellness Expert Angela Ardolino

12/22/21 • 52 min

The Green Repeal - A Guide to Cannabis Marketing & Advertising

The potential health benefits of cannabis are not strictly limited to humans. In fact, animals of all kinds have seen positive results from all sorts of different kinds of cannabis use, including dogs, pigs, and other species as well.

Few people know this as well as holistic pet and medical cannabis expert Angela Ardolino. She’s the founder of CBD Dog Health and host of the It’s a Dog’s Life Podcast. She’s also the co-owner of Beautify the Beast, a pet grooming and boarding house, and the CEO of House of Alchemy, where she’s working to cultivate and process the purest medical cannabis products with the lowest environmental impact.

Today, Angela joins the podcast to share the story of how she entered the world of medical cannabis. She dispels some of the common myths around giving animals THC, shares some of the stories from her breakthrough work, and when you might be able to get her products from vets in the future.

KEY TAKEAWAYS

How Angela became an advocate for using cannabis as a form of cancer treatment for dogs.
Why THC isn’t actually toxic or unsafe for dogs and other animals–but they are much more sensitive to it than humans.
Why people don’t understand the difference between CBD extracted from hemp and marijuana plants–and why this is more important than it may initially seem.
What makes the pet industry so crazy when it comes to quality products and regulation.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/43

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

KEY TAKEAWAYS

How Angela became an advocate for using cannabis as a form of cancer treatment for dogs.
Why THC isn’t actually toxic or unsafe for dogs and other animals–but they are much more sensitive to it than humans.
Why people don’t understand the difference between CBD extracted from hemp and marijuana plants–and why this is more important than it may initially seem.
What makes the pet industry so crazy when it comes to quality products and regulation.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/43

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Previous Episode

042: The Uplifting Powers of Craft Cannabis with Christina DiPaci

If you bought cannabis products in the mid-2010s, you probably remember just how profoundly bro-y all of the emerging brands were–design was lowbrow and often covered in naked girls and aggressive guys.

This is why when Christina DiPaci launched her brand, she did things differently. She’s the founder and CEO of Paradiso Gardens–one of California’s largest, independent, and women-owned craft cannabis farms. With over 10 years of experience in the industry, Christina brings a wealth of knowledge in compliance and finance, as well as the art of strain selection, package design, and brand development.

Today, Christina joins the podcast to talk about her journey into the cannabis industry, how she created a brand that celebrates vacations and fun, and why she thinks we won’t be sending cannabis via FedEx for at least another 30 years.

Before we get into the interview with Christina, Jeff and I dig into an article titled “The Top Seven Cannabis Industry Marketing Challenges” and share our thoughts on some of the top challenges, namely the issues with advertising and marketing restrictions on social media platforms like Instagram and Facebook. Enjoy!

KEY TAKEAWAYS

How Christina created a brand that clearly differentiates itself–and why her packaging and branding is so colorful without being “stoner-ish.”
What Paradiso Gardens is doing to make their operations as sustainable as possible.
The importance of having non-cannabis merchandise to help build a cannabis brand.
The one thing Christina legally can’t do now that she wishes she could.
How Christina learned to grow her own plants.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/42

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Next Episode

044: Imagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff Boedges

In this new year, there’s one thing we’ve been thinking about more than almost anything else: what is on-premises consumption of cannabis going to look like in America? When will it happen, and how will marketing and branding change when it does?

In the alcohol industry, on-premises consumption builds brands while the off-trade grows volume. It brands an aura and creates opportunities to legally put your products in the hands of consumers. When cannabis companies can do the same thing, it will inevitably transform the business–and create incredible opportunities for great products and savvy marketers.

In today’s conversation, Rick and Jeff dig into the history of on-premises consumption in alcohol and tobacco (and how it relates to cannabis). They also discuss the laws and regulations that are likely to create unique issues with cannabis and the many different types of Cannabusinesses we could see opening up in the months to come.

KEY TAKEAWAYS

How DISCUS, the Distilled Spirits Council, self-polices the alcohol business.
Why the cannabis industry is inevitably going to run up against smoke-free laws and how this conflict could possibly resolve itself.
How marijuana tourism and social cannabis events exist legally in a small number of states.
What operators of cannabis consumption lounges and other venues are most concerned about.
Why Amsterdam has become less tolerant of cannabis tourism than it used to be.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/44

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal