The Green Repeal - A Guide to Cannabis Marketing & Advertising
Rick Kiley & Jeffrey Boedges
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015: How Lantern Created a Cannabis Delivery Business with Meredith Mahoney
The Green Repeal - A Guide to Cannabis Marketing & Advertising
06/09/20 • 61 min
With the onset of the COVID-19, lifestyles all over the world have changed in major ways. More than ever before, people are relying on delivery services to get their groceries, meals from their favorite restaurants, alcoholic beverages, and a whole lot of other things. However, for many reasons, some of which might be obvious, cannabis is a particularly tricky product to legally deliver.
Meredith Mahoney is facing these challenges head-on. She’s the president of Lantern, a cannabis business solely owned by Drizly. Currently serving customers in Massachusetts, Lantern helps people shop by dispensary, find cannabis products suited to their unique needs, and safely and legally purchase directly from shops from the convenience of their doorstep.
Today, Meredith joins the podcast to walk us through how Lantern got started, the challenges of building an online business in a highly regulated space, and what the company is doing to grow over the next several years.
KEY TAKEAWAYS
- Why Lantern, as a software company and not a delivery business, doesn’t need to be licensed on a state-by-state basis in order to operate.
- How a business like Lantern differs from food delivery vendors in terms of pricing structure.
- How Lantern finds partners, retailers, and dispensaries to work with - and how social equity and economic empowerment are part of the company’s mission.
- What makes using Lantern a better experience than most dispensaries’ own websites.
- Why Lantern hasn’t yet rolled out in states like Colorado - and how federal restrictions help protect the company from competitors.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/15
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
014: Inside Missouri’s Cannabis Industry with Dr. Mimi Vo
The Green Repeal - A Guide to Cannabis Marketing & Advertising
05/28/20 • 51 min
In November of 2018, Missouri voted to legalize medical use of cannabis, making them the 33rd state to do so. As the state builds momentum toward adult use, a number of interesting things are happening that prove how different just every path to legalization is.
Today’s guest is Internist Mimi Vo. Mimi graduated from medical school at the age of 23, and discovered that there was a massive educational gap when it came to the potential use of cannabis.
Now, in addition to practicing medicine in St. Louis as the CEO of Vo Medical Clinic, she’s also one half of YEN-ology, an organization representing healthcare and patient rights for cannabis patients, and the Head of Healthcare Education and Training at the Missouri Medical Cannabis Trade Association. The St. Louis Business Journal also named her one of the most influential businesswomen of 2019.
Today, Mimi joins the podcast to tell the story of her own awakening to the medical potential of cannabis, the promising research she’s seen in medical cannabis, and how the coronavirus crisis is impacting cannabis business owners on both sides of the industry at this time.
KEY TAKEAWAYS
- How Mimi discovered the potential of medical cannabis - and used data, not stories, to change her strict father’s perception of cannabis.
- Why cannabis is essentially apolitical in Missouri - and why rural communities actively want cannabis businesses to open there.
- How the COVID-19 crisis changed the developing cannabis industry in Missouri - and the frustrations Mimi has faced as a medical practitioner.
- Why attempts to keep the global economy moving could negatively impact cannabis prohibitions - and the unique challenges for businesses that can’t qualify for any federal aid money.
- How universities are finally formally integrating cannabis science, extraction, and dispensary procedures into their curriculum - and why it looks a lot like trade programs for wine and beer.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
036: Inside the World of Cannabis Journalism with Mary Jane Gibson
The Green Repeal - A Guide to Cannabis Marketing & Advertising
09/21/21 • 55 min
Media companies are finally changing their tune when it comes to cannabis. After decades of reporting from all sorts of outlets about cannabis as a problematic drug, the New York Times changed the conversation by calling for the legalization of cannabis in 2014—and one of the people to have a real conversation with the head of their editorial board about the changing times was Mary Jane Gibson.
Mary Jane (her real name!) is an actress, writer, and a former lifestyle entertainment and culture editor at High Times. She’s spent years tracking the legalization of cannabis, and her work has been seen in Rolling Stone and Playboy, as well as on PBS. Complex has called her one of the 15 most powerful women in the weed industry, and she’s also the host of the Weed + Grub podcast with comedian Mike Glazer.
In our conversation today, Mary Jane joins us to talk about her journey into cannabis culture, and how journalists are now writing about long-standing issues that have needed to be addressed for decades, including social justice, social equity, and how to right the wrongs of the war on drugs—among many other topics.
KEY TAKEAWAYS
- Why so many publications are so bad at writing about cannabis.
- The biggest issues cannabis journalists are grappling with in 2021.
- The remarkable work being done by the Last Prisoner Project, Mission Green, and 40 Tons.
- How nanotechnology is improving the edible experience.
- What Mary Jane does on the Weed + Grub podcast—and how cannabis-infused cooking has changed in the last decade.
- How cannabis cups, dinners, and other events work—and why it’s entirely possible to try twelve different strains in one sitting without getting too stoned.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/36
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
043: The Natural Healing Powers of CBD with Pet Wellness Expert Angela Ardolino
The Green Repeal - A Guide to Cannabis Marketing & Advertising
12/22/21 • 52 min
The potential health benefits of cannabis are not strictly limited to humans. In fact, animals of all kinds have seen positive results from all sorts of different kinds of cannabis use, including dogs, pigs, and other species as well.
Few people know this as well as holistic pet and medical cannabis expert Angela Ardolino. She’s the founder of CBD Dog Health and host of the It’s a Dog’s Life Podcast. She’s also the co-owner of Beautify the Beast, a pet grooming and boarding house, and the CEO of House of Alchemy, where she’s working to cultivate and process the purest medical cannabis products with the lowest environmental impact.
Today, Angela joins the podcast to share the story of how she entered the world of medical cannabis. She dispels some of the common myths around giving animals THC, shares some of the stories from her breakthrough work, and when you might be able to get her products from vets in the future.
KEY TAKEAWAYS
- How Angela became an advocate for using cannabis as a form of cancer treatment for dogs.
- Why THC isn’t actually toxic or unsafe for dogs and other animals–but they are much more sensitive to it than humans.
- Why people don’t understand the difference between CBD extracted from hemp and marijuana plants–and why this is more important than it may initially seem.
- What makes the pet industry so crazy when it comes to quality products and regulation.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/43
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
047: Building Cannabis Brands that Connect with Music Fans with Kieve Huffman
The Green Repeal - A Guide to Cannabis Marketing & Advertising
03/29/22 • 64 min
There’s always been a connection between cannabis and music, but how do legal cannabis brands authentically connect with music lovers?
To answer that question, we’re talking to Kieve Huffman. Kieve is the founder and CEO of Engager Brands–a portfolio of cannabis lifestyle brands focused on reaching under-marketed music audiences.
He builds authentic awareness for brands like Heavy Grass and Neon Roots by meeting people at concerts and music festivals. Before launching Engager, Kieve worked with some of the world’s biggest brands, including Apple. Microsoft, MTV, Warner, Universal, and Sony.
Today, Kieve joins the podcast to talk about how he jumped from the worlds of music and entertainment into cannabis branding, what he’s doing to connect with influencers and reach audiences beyond reggae and jam bands, and his vision for a world in which cannabis consumption can happen safely and legally at shows.
KEY TAKEAWAYS
- How “stoner dude culture” and terrible branding inspired Kieve to launch a more mainstream cannabis media company.
- The unique challenges of running national marketing campaigns for cannabis and CBD products–and the difference between promoting brand awareness instead of products.
- The elements that make for a successful brand activation.
- Why on-premise cannabis sales and consumption at music events is Kieve’s “holy grail”–and what some people are doing to make this a reality right now.
- Why Kieve thinks we’re still at least one presidency away from full legalization.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/47
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
054: Bringing Dope Cannabis People Together with On The Revel’s Lulu Tsui
The Green Repeal - A Guide to Cannabis Marketing & Advertising
06/21/22 • 66 min
With New York coming online as a major player in our industry, things are changing fast. New players are looking to enter the field at a rapid pace, and the decisions we make along the way could easily have lasting repercussions for operators and consumers nationwide. But as this industry grows, how do we make it the best it can be?
Today, we’re talking to Lulu Tsui. She’s the Co-Founder and Chief Experience Officer at On The Revel, a company working to create curated educational and networking experiences for people breaking into the legal cannabis industry. At her company’s Revelry events and through the Dope People mentorship program, she’s working to help make the cannabis industry more inclusive, more collaborative, and more diverse.
Lulu is a designer with over 15 years of experience creating amazing technology, and she’s the president of the Cannabis Media Council, where she works to destigmatize and normalize cannabis use in traditional media.
In this episode, Lulu talks about the parallels between tech and cannabis, why she thinks New York has the power to transform the global industry in ways California never will, and the amazing things that can happen when you get like minded people together in the same room.
KEY TAKEAWAYS
- The unique challenges facing the cannabis industry when it comes to data and standardization.
- Why Lulu is betting big on New York to shape what the cannabis industry of the future will look like.
- How On the Revel is rethinking their conferences and events to inspire connection and create opportunities for innovators and entrepreneurs.
- How a COVID pivot led Lulu to create the Dope People series.
- The logistics of getting a retail license in New York State right now.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/54
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
008: How Cannabis Companies Can Embrace Inclusivity with Mary Pryor
The Green Repeal - A Guide to Cannabis Marketing & Advertising
12/09/19 • 30 min
Drug laws at the city, state, and federal levels have been used for almost a century to disproportionately punish people of color. Despite making up only 31.5% of the United States’ population, 46.9% of people arrested for violating drug laws are Black or Latino, and it’s never hard to find news stories of white offenders who get much more lenient sentences - if they’re punished at all.
Mary Pryor is working to change this. She’s the Chief Marketing Officer at Tonic CBD and Tricolla Farms, as well as the Co-Founder of Cannaclusive, a company created to facilitate fair representation of minority cannabis consumers. At Cannaclusive, she helps brands to communicate with diverse audiences and ensure that minority consumers are not an afterthought, but a valued ally in the fight for legalization and destigmatization.
Today, Mary joins the podcast to talk about the racism at the heart of American cannabis laws, how citizens can become activists and help her in her work to change these policies, and how both states and growing brands can help to build a more inclusive industry.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/08
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
027: Inside the World of Cannabis Journalism with Lauren Yoshiko
The Green Repeal - A Guide to Cannabis Marketing & Advertising
03/23/21 • 61 min
The audience for cannabis content has grown rapidly over the last decade - but who writes it, what value does it provide, and what challenges make this niche so unique?
Here to answer these questions is Lauren Yoshiko. She’s a writer, cannabis journalist, magazine editor, and the host of Broccoli Talk, Broccoli Magazine’s official podcast. She’s a cannabis speaker on branding and women in weed, a budtender, the harvest manager of Cannabis Farm, a copywriter, and a well-respected advocate for women, minorities, and small businesses within the cannabis space.
Twice a week, she publishes the Broccoli Report, where she writes about topics including industry news and stoner lifestyle accessories, giving both entrepreneurs and users the inside scoop.
Today, Lauren joins the podcast to talk about how she entered the cannabis industry, and what cannabis tourism may look like post-COVID.
KEY TAKEAWAYS
- The stigmas and myths around cannabis that Lauren encountered in her early twenties, the cultural shifts that helped her get her first cannabis column, and why she had to write under a pseudonym to protect her corporate job at a Fortune 500 company.
- Why so many brands are looking to shake the legacy of stoner imagery while retaining parts of it - and why so many brands are crashing and failing.
- How illegal dispensaries successfully operate while masquerading as legitimate ones.
- What cannabis tourism and consumption spaces may look like.
- How working as a grower helped Lauren better understand the labor that goes into cannabis production and led her straight into her career in journalism.
- How Broccoli differentiated itself from publications like High Times, and why Lauren’s work stands out in a culture that can be very “bro-y.”
- Why Lauren hopes to see interstate commerce before full federal legalization.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/27
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton
The Green Repeal - A Guide to Cannabis Marketing & Advertising
10/14/19 • 49 min
In the last episode of our podcast, we talked all about how cannabis was widely prescribed in the 19th century, fell out of favor, and was ultimately outlawed at the federal level. Today, we continue this guided tour throughout cannabis history as it ping pongs from being celebrated to vilified (and back again), and there’s no one more qualified to be our guide than Emily Dufton.
Emily is a writer, researcher, and widely-published drug historian. She is a senior researcher at George Washington University’s documentary center, the managing editor of Points, the blog of the Alcohol and Drugs History Society, and the author of Grass Roots: The Rise and Fall and Rise of Marijuana in America.
Today, Emily joins the podcast to talk about the changing perception of marijuana in America and its impact on our culture. You’ll learn how marijuana became a Schedule I substance as a consequence of the culture wars of the late 1960s, the rise and fall of the early decriminalization and legalization movements, and the key figures in this story who often go undiscussed when we talk about this vitally important history.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/04
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
019: Inside the World of Cannabis Accessory Subscriptions with Liz Whiting
The Green Repeal - A Guide to Cannabis Marketing & Advertising
09/08/20 • 70 min
Direct to consumer subscription services have filled a wide variety of niches and become massively popular over the last several years. For reasons both obvious and not so obvious, the cannabis industry is uniquely positioned to take advantage of this business model, but also faces extremely specific challenges that other subscription goods services do not.
Liz Whiting is the head of marketing and creative at The Daily High Club, a monthly subscription service that sends its members a box of amazing smoking accessories each month. These can include glassware bongs, dab rigs, rolling papers, munchies, and much more. The brand has a number of regular collaborators, including B-Real and Tommy Chong. Liz is also an entrepreneur, blogger, painter, and women’s health advocate, and you may have seen her writing in SELF.
Today, Liz joins the podcast to walk us through her job, what it means to be part of a male-dominated industry, and her advice for anyone looking to break stigmas and build a career in the cannabis space.
KEY TAKEAWAYS
- Why the Daily High Club had to make a pivot to survive the COVID-19 pandemic despite being a delivery business.
- How the Daily High Club has gotten involved in community-based initiatives and done more in tough times.
- Why education is so important in the cannabis industry right now - and how Liz brings her personal values to Daily High Club.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/19
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal
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FAQ
How many episodes does The Green Repeal - A Guide to Cannabis Marketing & Advertising have?
The Green Repeal - A Guide to Cannabis Marketing & Advertising currently has 63 episodes available.
What topics does The Green Repeal - A Guide to Cannabis Marketing & Advertising cover?
The podcast is about Marketing, Marijuana, Cannabis, Investing, Podcasts, Business and Weed.
What is the most popular episode on The Green Repeal - A Guide to Cannabis Marketing & Advertising?
The episode title '008: How Cannabis Companies Can Embrace Inclusivity with Mary Pryor' is the most popular.
What is the average episode length on The Green Repeal - A Guide to Cannabis Marketing & Advertising?
The average episode length on The Green Repeal - A Guide to Cannabis Marketing & Advertising is 59 minutes.
How often are episodes of The Green Repeal - A Guide to Cannabis Marketing & Advertising released?
Episodes of The Green Repeal - A Guide to Cannabis Marketing & Advertising are typically released every 14 days.
When was the first episode of The Green Repeal - A Guide to Cannabis Marketing & Advertising?
The first episode of The Green Repeal - A Guide to Cannabis Marketing & Advertising was released on Sep 27, 2019.
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