019: Inside the World of Cannabis Accessory Subscriptions with Liz Whiting

Direct to consumer subscription services have filled a wide variety of niches and become massively popular over the last several years. For reasons both obvious and not so obvious, the cannabis industry is uniquely positioned to take advantage of this business model, but also faces extremely specific challenges that other subscription goods services do not.

Liz Whiting is the head of marketing and creative at The Daily High Club, a monthly subscription service that sends its members a box of amazing smoking accessories each month. These can include glassware bongs, dab rigs, rolling papers, munchies, and much more. The brand has a number of regular collaborators, including B-Real and Tommy Chong. Liz is also an entrepreneur, blogger, painter, and women’s health advocate, and you may have seen her writing in SELF.

Today, Liz joins the podcast to walk us through her job, what it means to be part of a male-dominated industry, and her advice for anyone looking to break stigmas and build a career in the cannabis space.

KEY TAKEAWAYS

• Why the Daily High Club had to make a pivot to survive the COVID-19 pandemic despite being a delivery business.
• How the Daily High Club has gotten involved in community-based initiatives and done more in tough times.
• Why education is so important in the cannabis industry right now - and how Liz brings her personal values to Daily High Club.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/19

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal