Ep 26: Using LinkedIn to build your personal brand - Interview with John Espirian

07/21/20 • 61 min

1 Listener

The Great Speech Podcast with Kolarele Sonaike

LINKS FOR THIS EPISODE
John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/
John's website - https://espirian.co.uk/
John's book - https://espirian.co.uk/book/
John's LinkedIn guides - https://espirian.co.uk/linkedin
Coaching with me - https://www.greatspeech.co/communication-superskills-programme/
REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast.
IN THIS EPISODE...
LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective John Espirian's approach to LinkedIn was, I knew I had to get him on the podcast.
John Espirian is a technical copywriter helping businesses create content for their clients. he is also the author of Content DNA showing businesses how to create great content that gets client traction. But this interview is primarily focused on his LinkedIn tips and techniques.
So, we talk about things like

how to get your posts seen by more people
his 3 part formula for creating a compelling profile headline
why it's OK to like your own posts
why company pages don't get that much traction
the secret words his uses on his own profile to build client connections

A great listen so check it out.

how to get your posts seen by more people
his 3 part formula for creating a compelling profile headline
why it's OK to like your own posts
why company pages don't get that much traction
the secret words his uses on his own profile to build client connections

A great listen so check it out.

Previous Episode

Ep 25: Communicating while black: An Interview with Paul C Brunson

LINKS IN THIS EPISODE
Paul Brunson's website https://www.paulcbrunson.com/better/
Paul on Instagram https://www.instagram.com/paulcbrunson/
Paul on Twitter https://twitter.com/paulcbrunson
Paul on LinkedIn https://www.linkedin.com/in/paulcbrunson/
Paul's free book https://www.paulcbrunson.com/57ways/
Coaching with Kolarele https://www.greatspeech.co/book-a-call/
Paul Brunson and I were originally scheduled to speak about how to build your personal brand (with a little bit about communicating on a date) and then George Floyd was murdered and everything changed.
I have always admired Paul's work in support of black entrepreneurship. Since his early days as a matchmaker extraordinaire with Oprah Winfrey to his new podcast just launched this month, he has been a voice to be respected on the experience of the black man in today's world.
So, it made sense for us to switch our discussion to a topic of great interest to me: Communicating while black.
In this episode, we have a wide-ranging organic discussion during which we talk about whether this is a moment of change for black lives, and how black entrepreneurs should respond in this moment; what happened when he was invited to the White House; his view of why Oprah is so successful; and a great tip on how to use Instagram to find love.
Loved this chat. Hope you do too.
Remember to subscribe, review and share this podcast with someone that needs to hear it.

Next Episode

Ep 27: How to win at work - Expert Panel Conversation with Simon Gray & Richard Mann

LINKS IN THIS EPISODE
Register to access the full Win at Work Summit - https://www.winatworkwebinar.com/
Work with Simon Gray - https://online.careercodex.com/courses/executive-edge-programme
Work with Richard Mann - https://www.mannonamission.uk/
Work with me - https://www.greatspeech.co/book-a-call/
In this final episode of the season, I host an expert panel discussion on how to thrive in your career by making yourself indispensable between myself (Communication Skills), Simon Gray (Executive Job Search Expert) and Richard Mann (Performance under Pressure Coach).
It's a pretty wide-ranging chat with some great value shared by all 3 of us on our different fields.
Enjoy!