The Gold Standard: Making Millions with Mother Malia - The Difference Between a Must-Have Business and a Nice-to-Have Business With Shasta Townsend

The Difference Between a Must-Have Business and a Nice-to-Have Business With Shasta Townsend

10/11/22 • 54 min

The Gold Standard: Making Millions with Mother Malia

Shasta brings over 20 years of corporate marketing and branding success along with her 8-figure business acumen and is appreciated for her unique ability to see past fluff, frustration, and formulas, and get into the heart of your Genius and translate that into magnetic marketing and stellar sales funnels that are iconic and lucrative.

Not only was her early career spent working in the marketing and communications departments for massive Canadian brands including Bombardier Aerospace and Molson Brewing, but she went on to create her own massively lucrative defector brands in the health and wellness, luxury services and travel, personal development, and real estate space, thus she has a massive wealth of knowledge that she brings to her clients.

In addition, she has trained with industry giants like Sally Hogshead and Ryan Levecque, but she brings an unadulterated ability to see Genius and MUST-HAVE potential in you and your business which she credits to her Cree-Metis heritage and seeing things in a sacred matrix rather than a derivative formula.

Her background in human potential, spirituality, and sensuality also means she has the tools and know-how to help her clients break through the shame that’s blocking them from confidently sharing their insights and opinions.

She is also a best-selling author, well-published expert, and sought-after speaker.

In this episode, we discuss:

How shame holds us back in our business.
What does it mean to be a Must-Have business?
How do women business owners ensure they create a Must-Have brand?
What are most doing wrong with branding, marketing, and lead generation?
What is the art and science of the One and ONLY Lead tool right now?
What are you seeing as the trend when it comes to consumers and customers in this post-pandemic world?
Tell me about bringing in Indigenous teachings and how that unfolds in your work.
What is the inter-relationship of business success, being a MUST HAVE and thus being seen and shame (or sexuality?)?
What is your energy mastery?
What is the #1 thing to generate more leads and more sales today?
Learn more with Shasta’s Quiz: www.bethemusthave.com/winningquiz

She is also a best-selling author, well-published expert, and sought-after speaker.

In this episode, we discuss:

How shame holds us back in our business.
What does it mean to be a Must-Have business?
How do women business owners ensure they create a Must-Have brand?
What are most doing wrong with branding, marketing, and lead generation?
What is the art and science of the One and ONLY Lead tool right now?
What are you seeing as the trend when it comes to consumers and customers in this post-pandemic world?
Tell me about bringing in Indigenous teachings and how that unfolds in your work.
What is the inter-relationship of business success, being a MUST HAVE and thus being seen and shame (or sexuality?)?
What is your energy mastery?
What is the #1 thing to generate more leads and more sales today?
Learn more with Shasta’s Quiz: www.bethemusthave.com/winningquiz

Previous Episode

Social Selling and 7-Figure Frequency with Nicole Cherie Hesse

Nicole Cherie Hesse, CEO of Unicorn Client Attraction, has empowered thousands of entrepreneurs to attract unicorn clients without the struggle of cold outreach using energetically aligned social selling strategies. From bartender to seven-figure CEO in just 13 months, Nicole has repositioned her skill sets and colorful life experience to create a movement. In overcoming abuse, loss, and grief, Nicole has a unique perspective on the world of sales. She stands firmly against pain point tactics and uses her signature strategy of Catalyst Marketing to attract her unicorn clients. She helps her clients to align their offers and use their own personal stories, trials, and tribulations to dominate their industries. Nicole’s clients have gone on to make five and even six figures a month using her proven marketing system. Nicole is currently writing a fiction novel based on events from her past. She has a podcast called Real Unicorns Don’t Wear Pants where she shares her stories and strategies for creating a successful online coaching business. Nicole primarily works with female entrepreneurs, and some very brave men, who want to build their businesses online. Her audience is highly engaged and enjoys her quick wit and expressive linguistic style. Nicole is unapologetically herself and inspires her audience to speak their minds just as she does. Her market is full of strong-minded high-vibe entrepreneurs who take action and create massive results. Many of Nicole’s clients share her strength and seek to create worldwide change. Nicole’s audience is full of driven self-starters who lead the charge in multiple industries. Health and wellness coaches, Mindset coaches, business and finance coaches, creative service providers, product development specialists, and people who seek result-driven transformation. In this episode, we discuss:

How she created her unique branding and the influences behind it.
Her thoughts on the coaching industry and where it’s headed
Why she believes online marketing will replace college.
What to do if you feel your market is saturated.
“As a coach, 60% of what you’re doing is marketing/sales. 40% is delivery.”
Why she doesn’t focus on pain points.
What is social selling?
Her advice to the people who have an aversion to sales.
Nicole’s process with writing copy / delivering social media content.
“When you’re loving what you do, you’re not going to be wanting to do the bare minimum.”
“We’re not in the business of selling things, as much as we’re in the business of selling experiences.”
We’re always marketing more than we’re delivering.
Where people get stuck on their journey to 7-figures.
How Nicole got to 7-figures in a relatively short period of time.
“The cookie cutter strategy is not going to get you to 7-figures.”
Your ability to make more money is directly connected to how swiftly you can make decisions.
The difference in frequencies between 6 and 7 figures.
Learn more about Nicole: www.nonstopnotifications.com

Next Episode

Leveraging the Magic of What You Do with Kelly O’Neil

Kelly O’Neil is one of the most sought-after international brand positioning and platform development strategists for technology startups, professional services firms, medical and dental practices, entrepreneurial small businesses, and other service professionals across multiple industries.

She helps her clients reposition themselves as lynchpins in the market, launch innovative brands, and market-disrupting platforms, and strategically scale their businesses from 6 to 7 to 8 figures in the process. After a highly successful corporate career that started when she was just 19 years old, Kelly opened her own consulting firm in 2001 and continued her work as a brand marketing and positioning strategist and was sought out by high-growth tech clients to help them develop their go-to-market positioning strategies to acquire funding, increase their business valuations, get acquired or go public.

Her methodology is so unique that marketing genius Seth Godin awarded her the coveted “Purple Cow Award” for being one of the most innovative companies in America.

Today, Kelly is the Founder and CEO of the multi-million dollar brand which includes Innovate Profit Consulting, Innovate Brand Agency, The UpLevel Community, and various other business ventures. In 2022 she launched the Epic movement to serve the unique needs of market-disrupting women entrepreneurs who are changing the conversations in their industries.

Kelly is the host of “The Epic Podcast” and is regularly sought out for her specialized expertise and unique perspectives about entrepreneurship. She is a contributing author for Forbes and Entrepreneur Magazines and has also been featured in the Wall Street Journal, Fortune, NBC, and ABC among other prestigious media outlets.

Kelly is a featured speaker around the world and has frequently shared the stage with industry legends including Tim Ferris, Jack Canfield, Brian Tracey, Bob Proctor, John Assaraf, Mark Victor Hansen, Les Brown, Tony Hsieh, and Lisa Nichols among other brilliant influencers.

Kelly lives with her Tibetan Terriers London, Addison, and Remington in Las Vegas, Nevada, and when she is not shaking up the industry can be found boating at the lake or practicing her forehand on the tennis court.

Why the Human Design chart has led Kelly’s intentions in life and business.
Not everybody has the same path- follow what works for you.
How she is wired to recognize the innovations in any situation.
She is such a strategist, so she works to solve problems and help people get the lifestyle they want.
“At the end of the day, it’s not about my business. It’s an expression of my purpose to live my best life.”
How you can position yourself as the “one and only”
The power of “getting in the weeds” with your clients.
Are you leveraging the magic out of what you do?
There is so much focus on hustle and grind, that we have forgotten how to slow down with intention.
Do the things that will move the needle in your business.
Ask yourself the hard-hitting questions that will help propel you forward in your business.
Make sure you listen to your intuition in your life and business.
Who would be the first person you would call if you had to start over on your business?
If you are going to be building relationships, pay extra attention to the connectors in your life. It brings them joy to connect people.
Deposit constantly into the relationship currency bank- always find ways to connect with people. Ask what they need, how you can support them.
Treat people the way you want to be treated.
How do you align the things you are best at with your purpose?
Take the “should” out of your business model. You do you.