Too Big or Too Small? How to Set Your Unique Audience Growth Goals

04/24/23 • 10 min

There's one thing every creative needs, but not everyone knows how to find....
The right size audience. It's a search full of mindset traps.
Are you playing it small, just to protect yourself from being disappointed?

Or, are you constantly aiming to get every follower you can - because you fear looking insignificant?

Either one of these is an extreme that we should avoid. But how can we determine the RIGHT size goal for our platform / career growth?

In this Creative Checkup episode, you'll discover how to:

Harmonize your creative aspirations and target audience
Conquer fears and embrace new avenues to amplify your creative reach.
Sidestep the pitfalls of comparison and counterproductive mindsets as you build your platform.
Focus on nurturing genuine connections to enhance audience involvement.
Rely on spiritual guidance to foster growth and foster meaningful relationships.

Focus on the people first and the size of the platform will be based on the grace that you've been given to reach those people. - Allen C. Paul
If you liked this, you'll love:
How to Start Your Email List and Own the Connection with Your Audience [TGGS 116]

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04/24/23 • 10 min

5 Listeners

The God and Gigs Show - Too Big or Too Small? How to Set Your Unique Audience Growth Goals

Transcript Summary

In this captivating episode titled "Too Big or Too Small? How to Set Your Unique Audience Growth Goals," the podcast delves into the intriguing question of how large a platform a creative should aim for. Exploring the dichotomy between big and small platforms, the discussion revolves around the essential aspect of seeking divine guidance when determining audience size and platform scale. It stresses that straying too far in either direction—playing too small or striving for excessive growth—can lead to complications. A thought-provoking concept is introduced: "people over platform," emphasizing the significance of prioritizing the right audience rather than fixating solely on numbers. Listeners are encouraged to reflect on their purpose, mission, and people they are called to reach, while understanding that the size of their platform will be determined by the grace bestowed upon them to reach those specific individuals. The episode concludes by enticing listeners with a training session on how to reach the next 100 customers and serves as a reminder to always seek first the perspective of seeking God's kingdom. This episode is a must-listen for anyone seeking inspiration, guidance, and a fresh perspective on audience growth strategies.

Transcript

Transcription

00:00:00

How big a platform should you really have? Should it be a hundred followers? A thousand followers, a million followers? Is big always good? Is small sometimes too small?

00:00:13

And how do you decide we're going to help you with that today, especially as a creative who is more concerned about the quality than the quantity? But you also realize that God might be calling you to a bigger platform than what you currently have. We're going to help

Too Big or Too Small? How to Set Your Unique Audience Growth Goals Top Questions Answered

How important is the size of a platform for creatives?

The episode discusses the importance of quality over quantity in regards to the size of a platform.

Is it always better to have a big platform?

The episode explores whether big is always better for a platform or if having a smaller platform can be sufficient.

How can I reach the right audience for my creative work?

The hosts emphasize the importance of focusing on reaching the right audience and suggest investing in targeted marketing.

Should I submit my platform to God's calling?

Yes, the hosts emphasize the importance of aligning one's platform with God's calling and seeking His guidance in reaching the intended audience.

What is the alternative to having a large platform?

The episode presents the idea of having a micro-community that is engaged as an alternative to having a large platform.

How can I focus on people over the platform?

The episode emphasizes the importance of focusing on people over the platform by investing in relationships and valuing individual connections.

How should I align the size of my platform with my mission and grace?

The episode highlights the importance of aligning the size of your platform with your specific mission and the grace you have been given.

What is the significance of the heart, investment, and purpose?

The episode highlights the significance of having a sincere heart, investing effort, and having a clear purpose in reaching the intended audience.

How can I reach the next 100 customers?

The episode promotes a training session on reaching the next 100 customers, suggesting strategies and techniques to achieve this goal.

How can I take the right perspective for audience growth?

The episode encourages taking the right perspective by prioritizing quality, seeking God's guidance, and valuing relationships over numbers.

Show more Questions

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