Navigating the Future of Retail Investing with Lule Demmissie

05/28/24 • 35 min

Lule Demmissie, the US CEO of eToro, discusses the transformation of the 21st century retail investor. She emphasizes the importance of democratizing finance and giving people access to capital markets. Lule highlights the changing profile of retail investors, who are now more diverse and perceive investing as accessible to them.

She also discusses the role of risk in investing and the need for retail investors to have a range of investment options. Lule encourages individuals to lean into the intellectual aspect of investing, build a community, and explore different investment strategies.

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Lule Demmissie has a passion for the study of consumer behavior and addressing the financial needs of everyday investors. Lule Demmissie is a champion of regular folks having easy access to capital markets and digital assets as a means of wealth creation and driving more ways capital formation and inclusion. Lover of all things lean and product innovation. A deep appreciation of design thinking in shaping user-centric solutions. Lule Demmissie launched many successful products and services that have raised billions of dollars. Bottomline, a battle-tested business leader, executor, and thought leader. A forever aspiring servant leader.

We discuss:

The profile of retail investors has become more diverse, and investing is no longer seen as exclusive to the wealthy.
Risk is an important aspect of investing, and retail investors should have access to a range of investment options to diversify their portfolios.
Retail investors should lean into the intellectual aspect of investing, build a community, and explore different investment strategies.
Investing can empower individuals and have an antidote effect on their mindset, even with small amounts of money.

Through thought leadership, advocacy and platforms like eToro, Lule Demmissie is transforming retail investing for the 21st century. Her efforts aim to achieve true financial inclusion and equitable wealth-building opportunities for all.

Thanks for tuning in! To get the full scoop on creating a more inclusive Web3, DeFi, and Bitcoin space, make sure you catch every episode – we're packed with actionable tips and insights. If you found this episode valuable, spread the word and share it with someone who needs to hear this. Don't forget to follow, rate, and review our podcast on your favorite listening app – it helps us reach even more people who are passionate about building a better future for everyone in the crypto space.

CONNECT WITH LULE DEMMISSIE:

X (formerly Twitter) @luledemmissie

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Be sure to sign up for our newsletter, Chews!

We discuss:

The profile of retail investors has become more diverse, and investing is no longer seen as exclusive to the wealthy.
Risk is an important aspect of investing, and retail investors should have access to a range of investment options to diversify their portfolios.
Retail investors should lean into the intellectual aspect of investing, build a community, and explore different investment strategies.
Investing can empower individuals and have an antidote effect on their mindset, even with small amounts of money.

CONNECT WITH LULE DEMMISSIE:

X (formerly Twitter) @luledemmissie

CONNECT WITH BUTTERSCOTCH MEDIA:

Check us out on our website butterscotch.media and subscribe to our newsletter

Watch our content on YouTube

Previous Episode

The Evolution of NFTs and Artistic Innovation with Judy Mam

Butterscotch Media's inaugural podcast episode "The Get Down" celebrated the 10th anniversary of pioneering digital art platform Data.Art. Founded in 2012 by writer Judy Mam and artist Beatrice Ramos, Data.Art has been pivotal in empowering artists through community, collaboration, and blockchain technology.

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Born and raised in Mexico City, and a New Yorker since 1992, Judy Mam is the Co-founder of DADA.art, the world's only visual conversation platform with a rare digital art marketplace on Ethereum blockchain. Prior to DADA, Yehudit was a creative director in advertising. She is a writer and film reviewer whose work has appeared in her own blog, I've Had It With Hollywood, and in Saveur, Out.com and Fusion, among others. She’s also the author of Quién te manda, the first novel as an actual NFT.

This episode covers:

Dada.art is a platform that enables visual conversations through drawings and aims to empower artists and create a supportive community.
Dada was one of the first projects to encode royalties for artists in NFTs, capturing the value that artists create and distributing it more fairly.
Judy Mam published the first novel as an NFT, titled 'Quién te manda (Serves You Right)', and believes that literature can also have a component of art in the blockchain space.
Dada utilizes AI, such as generative adversarial networks (GANs), to train a generative artist called Dadagan, which serves as a commentary on the art market in crypto.
Judy encourages people to look beyond the negative narratives surrounding crypto art and explore its potential for economic, social, and creative empowerment.

Blockchain technology has lifted many artists financially while connecting global communities in new ways. Stories of positive impact deserve broader coverage versus narratives of speculation alone. As pioneers in the space for over a decade, Data.Art continues innovating at the intersection of art, technology and community.

Thanks for tuning in! To access inclusive stories in the Web3, DeFi, and Bitcoin space, make sure you catch every episode – we're packed with actionable tips and insights. If you found this episode valuable, spread the word and share it with someone who needs to hear this. Don't forget to follow, rate, and review our podcast on your favorite listening app – it helps us reach even more people who are passionate about building a better future for everyone in the crypto space.

CONNECT WITH JUDY MAM:

Twitter: @Grandenchilada

dada.art

NFT novel

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Next Episode

Building Inclusive Crypto Communities with Elena Giralt

In this episode, Elena Giralt shares about being at the forefront of increasing diversity and inclusion in the blockchain and cryptocurrency industry since the early days. As the founder of Blockchain Latinx and a senior product manager, she has played a pivotal role in empowering underrepresented communities through education and advocacy.

In a recent conversation, Elena shared her journey of getting involved in digital currencies back in 2016 through a transformative college course. This sparked a passion that led her to help establish one of the first communities focused on the Latinx perspective - Blockchain Latinx. Now entering its fifth year, the organization has provided an ongoing safe space for discussions exploring both opportunities and limitations of the emerging technology.

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Elena Sofia Giralt is the Founder of Blockchain Latinx & Senior Product marketing manager at Hiro systems. She designs workshops, hosts meetups, and enjoys volunteering. She is interested in blockchain technology, journalism, and privacy. In the past, she has interned at NBC, worked for the Electric Coin Company (Zcash), and Future Today Institute.

We discuss:

Communities like Blockchain Latinx play an important role in creating safe spaces for underrepresented groups to learn and engage with blockchain/crypto.
The Latino community involved in the industry has grown significantly in terms of both size and diversity of interest groups since 2018.
Ensuring more equitable funding and media coverage for communities of color is important to foster greater diversity, inclusion, and opportunity for success in web3.
Digital privacy is an underexplored use case that Elena believes will be transformative for the industry.
Meeting with policymakers through the annual Women of Color in Blockchain delegation facilitates important discussions around regulatory frameworks.
There are many talented Latino founders and projects in the space doing impactful work that deserve more visibility.
Elena prioritizes community building and is an accessible resource for others looking to learn and get involved in web3.

Beyond her professional contributions, Elena's passion for community radio revealed another layer of her personality. For anyone looking to get involved, she remains an accessible online resource through Twitter to learn more about exciting projects and talented founders of color shaping the future of this burgeoning technology.

CONNECT WITH ELENA GIRALT:

LinkedIn: https://www.linkedin.com/in/elenasgiralt/

Twitter: @elenita_tweets

Website: https://www.elenagiralt.com/

Company website: https://www.hiro.so/

CONNECT WITH BUTTERSCOTCH MEDIA:

Check us out on our website butterscotch.media and subscribe to our newsletter

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