Part 6: $100M Offers Book | Ep 584
Explicit content warning
08/19/23 • 38 min
2 Listeners
“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:45) - Bonuses
(9:47) - Price-To-Value Discrepancy
(12:51) - Guarantees
(23:07) - Unconditional vs. Conditional Guarantees
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:45) - Bonuses
(9:47) - Price-To-Value Discrepancy
(12:51) - Guarantees
(23:07) - Unconditional vs. Conditional Guarantees
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Previous Episode
Part 5: $100M Offers Book | Ep 583
“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:49) - Enhancing Your Offer
(11:56) - Scarcity
(24:25) - Urgency
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Next Episode
Part 7: $100M Offers Book | Ep 585
“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Wanna scale your business? Click here.
Timestamps:
(0:29) - Naming
(15:29) - Execution
(18:51) - Summary & Closing Credits
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Mentioned in this episode:
Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
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